Marketing Manager – Demand Generation

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Design and implement comprehensive demand generation strategies aimed at enhancing qualified leads and driving pipeline expansion.

• Strategize, initiate, and refine paid acquisition campaigns across various platforms such as Google Ads, LinkedIn, Meta, and other digital channels.

• Oversee lead nurturing workflows, email marketing initiatives, and marketing automation sequences.

• Partner with sales teams to elevate lead quality, improve conversion rates, and ensure alignment between sales and marketing.

• Monitor campaign performance utilizing analytics tools and deliver actionable reporting insights.

• Lead efforts in webinar, content, and event marketing to bolster brand recognition and achieve lead generation objectives.

• Enhance landing pages, funnels, and conversion pathways for superior performance.

• Administer CRM and marketing automation platforms like HubSpot, Salesforce, Marketo, or comparable tools.

• Perform audience segmentation, A/B testing, and campaign experimentation to optimize return on investment (ROI).

• Keep abreast of industry trends, growth marketing techniques, and best practices in B2B demand generation.

⛳️ Requirements

• Over 3 years of experience in demand generation, growth marketing, digital marketing, or B2B marketing positions.

• Demonstrated success in generating leads and achieving quantifiable pipeline growth.

• Solid understanding of paid advertising, email marketing, lead funnels, and conversion optimization.

• Familiarity with CRM and marketing automation platforms like HubSpot, Salesforce, Pardot, or Marketo.

• Analytical mindset with experience in Google Analytics, reporting dashboards, and campaign attribution tools.

• Strong communication and project management abilities.

• Capability to work autonomously in a remote setting while engaging cross-functionally.

• Experience in SaaS, technology, startups, or digital agencies is highly desirable.

• Knowledge of SEO, content marketing, and outbound marketing strategies is an advantage.

🏝️ Benefits

• 💰 Competitive salary based on experience and qualifications.

• 🌎 Fully remote role.

• 🚀 Opportunity to collaborate with innovative global companies and dynamic teams.

• 📈 Clear pathways for career advancement and leadership development.

• 🎯 Work on impactful campaigns that directly contribute to business growth.

• 🧠 Access to continuous learning, mentorship, and professional development opportunities.

• 🤝 Collaborative and supportive international team culture.

• 🏆 Performance-oriented environment with recognition and growth incentives.