Marketing Manager, CRM

This is a fully remote position, open to applicants in California, +11 more states.

📋 Description

• Take ownership of and enhance Grove's lifecycle and trigger ecosystem — which includes intricate Braze canvases, targeting and exclusion strategies, Liquid personalization, and technical integrations with Shopify and Recharge.

• Design, implement, and streamline A/B and multivariate tests across various channels, ensuring a continuous testing pipeline that builds on insights over time.

• Develop, quality assure, and launch campaigns and canvases directly within Braze for email, push notifications, SMS, and in-app channels.

• Assess campaign and trigger performance weekly and monthly, translating findings into actionable insights.

• Apply a strategic perspective to lifecycle program decisions — providing insights on prioritization, future testing, and identifying key opportunities.

• Work collaboratively across teams — playing an essential role in the integration of CRM with new personalization and loyalty systems.

⛳️ Requirements

• Over 5 years of experience in CRM or lifecycle marketing, preferably within a multi-category DTC retail environment.

• A genuine AI-native mindset — actively utilizing AI tools to speed up execution, enhance personalization, analyze data, and expand the capabilities of a lean team.

• Extensive hands-on experience with Braze — including canvases, campaigns, content blocks, Liquid logic, segmentation, and custom events; equivalent experience with another enterprise ESP may be considered for exceptional candidates.

• Comfort with technical complexities: custom event payloads, Shopify catalog integrations, subscription platform data (Recharge is a plus), recommendation algorithms (Constructor.io is a plus), and knowing when and how to request new data or events from Engineering.

• Proven A/B testing skills — not only running tests but also designing them effectively, measuring results accurately, and leveraging insights for continuous improvement.

• Strong analytical abilities and a practice of connecting efforts to business outcomes, beyond just execution metrics.

• Proficient in HTML/CSS, including the capability to create and modify email templates, troubleshoot rendering issues, and confidently work with dynamic content.

• Sufficient creative capacity to develop engaging messaging and contribute significantly to briefs — while not needing to be a copywriter, you recognize quality and can achieve it independently when necessary.

• Ability to work autonomously and provide strategic insights — we seek a thought partner, not merely a builder.

🏝️ Benefits

• Competitive benefits package including medical, vision, and dental coverage.

• Equity options — shared success is fundamental to our mission.

• Flexible Paid Time Off — our primary concern is achieving results.

• Complimentary VIP membership and a 50% employee discount.

• Being part of a company that believes a small group of individuals can positively impact the world by creating products and funding initiatives that support the planet!