Marketing Manager, Communications

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Enhance Hart's positioning in the market through exceptional thought leadership, blog entries, press releases, and earned media opportunities.

• Produce authoritative blog posts and extensive content on pertinent subjects for healthcare IT leaders.

• Conduct interviews with executives, subject matter experts, and clients to reveal insights and challenges.

• Generate content that is optimized for both traditional SEO and answer engine optimization.

• Craft clear and credible content that meets the needs of healthcare decision-makers.

• Compose press releases for announcements, partnerships, and thought leadership initiatives.

• Create media materials such as story briefs, company backgrounders, and award submissions.

• Identify applicable media outlets and develop targeted pitches for healthcare IT narratives.

• Suggest article topics and enhance content to align with executive search behaviors.

⛳️ Requirements

• Over 7 years of experience in journalism, healthcare communications, health tech content, public relations, or editorial strategy.

• A robust portfolio showcasing published works in healthcare technology, digital health, health IT, hospital operations, healthcare data, interoperability, EHRs, cybersecurity, or related disciplines.

• Proven experience writing for executive audiences, especially CIOs, CMIOs, CFOs, health information leaders, IT directors, and healthcare operations leaders.

• In-depth understanding of how healthcare organizations assess technology vendors, manage EHR transitions, modernize data infrastructure, and tackle data accessibility issues.

• Evidenced ability to distill complex technical and operational subjects into clear, engaging, and credible narratives.

• Experience in drafting press releases, contributed articles, media pitches, and executive thought leadership pieces.

• Knowledge of SEO best practices, content authority signals, and emerging strategies for answer engine optimization.

• Established relationships with healthcare IT publications, trade media, editors, analysts, or industry newsletters are highly preferred.

• Capability to work autonomously, interview subject matter experts, synthesize intricate ideas, and produce polished content with minimal supervision.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive work environment.