Marketing Manager – Brand

This is a fully remote position, open to applicants in New York.

📋 Description

• Conduct analysis of market trends, customer requirements, and competitive activities to shape marketing and communication strategies.

• Assist in defining and evolving brand positioning, messaging, and market entry strategies.

• Design, implement, and enhance integrated marketing campaigns across owned, earned, and paid channels.

• Strategize and execute high-impact initiatives, including events, sponsorships, partnerships, and corporate social responsibility programs.

• Oversee and manage the marketing calendar, ensuring coordination of campaigns, content, and thought leadership initiatives.

• Supervise the creation of engaging content, including digital campaigns, blogs, case studies, presentations, and newsletters.

• Ensure all content aligns with the brand, is optimized for SEO, and is crafted to enhance engagement and client acquisition.

• Enhance executive presence and the company's voice through thought leadership and strategic communications.

• Manage and expand social media presence on platforms such as LinkedIn and X/Twitter, focusing on engagement and brand visibility.

• Collaborate with internal stakeholders to maintain consistent and high-quality messaging across all channels.

• Work collaboratively with Product, Sales, and Business Development teams to create marketing materials that drive revenue growth.

• Facilitate sales enablement with customized content and campaigns.

• Establish key performance indicators (KPIs) and assess campaign performance, return on investment (ROI), and overall impact.

• Leverage data and insights to continually refine marketing programs and guide future strategies.

• Oversee the marketing budget and manage external agencies, ensuring efficient and effective expenditure.

⛳️ Requirements

• A minimum of 5 years of marketing experience, preferably in B2B fintech, financial services, or digital assets/crypto.

• Demonstrated success in building and scaling marketing campaigns that generate awareness and revenue.

• Strong storytelling and content creation abilities, with a keen focus on brand voice.

• Experience in managing multi-channel campaigns including digital, events, partnerships, and public relations.

• Data-driven approach with experience in measuring performance and optimizing campaigns.

• Ability to excel in a dynamic, fast-paced startup environment with changing priorities.

• Excellent cross-functional collaboration skills and the capacity to influence stakeholders at various levels.

• Self-motivated with outstanding time management skills and a sense of ownership.

• Genuine curiosity and interest in blockchain, digital assets, and emerging financial technologies.

🏝️ Benefits

• Medical, Dental, and Vision insurance.

• 401(k) plan.

• Life and disability insurance.