Marketing Manager, B2B Online Marketing

This is a fully remote position, open to applicants in Germany.

📋 Description

• Formulate channel-specific strategies for clients

• Conduct email outreach

• Compose emails

• Create email sequences utilizing Apollo or similar platforms

• Execute technical email configurations to enhance deliverability

• Utilize AI to filter and tailor contacts

• Evaluate and enhance email sequences

• Manage Google Ads campaigns

• Perform keyword analyses for SEA (paid search)

• Plan, initiate, optimize, and assess SEA campaigns

• Write compelling ad copy

• Generate reports

• Implement conversion tracking using Google Tag Manager and Google Analytics

• Develop website concepts

• Produce analytical reports

• Optimize user funnels and conversions (conceptual, non-development)

• Analyze user behavior on the website

• Enhance landing pages and website for better conversion rates

• Draft designs for landing pages

• Improve the user funnel to increase conversions

• Advance marketing channels

• Recognize new trends and opportunities

• Collaborate with the project manager

• Compile reports, analyses, and documentation

• Occasionally provide customer support by participating in client meetings

⛳️ Requirements

• Minimum of 2 years of experience in online marketing

• Proficient in digital tools and platforms

• Possess a proactive and analytical mindset with solution-oriented thinking

• Eager to learn and quickly adapt to new topics

• Open, approachable, and possess strong communication skills

• Reliable with a focus on detail-oriented work

• Strong affinity for IT

• Proficient in German: ideally at C1 level; if at B2, we will cover the cost of your course to further your learning

• Business-level proficiency in English

🏝️ Benefits

• Employment available as a permanent position or freelance capacity

• Access to our in-house training platform for B2B marketing to support continuous professional development and enhance your marketing skills