Marketing Manager, B2B

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will create and take ownership of our comprehensive cross-channel B2B marketing strategy throughout the entire customer journey.

• You will design, manage, and enhance marketing campaigns aimed at lead generation and qualification, utilizing formats such as webinars, events, and other initiatives.

• You will develop and refine our marketing funnels, guiding prospects from initial outreach to final conversion.

• You will generate and manage content for our website, landing pages, LinkedIn presence, and email campaigns.

• You will strategically leverage references, case studies, and showcases for effective positioning and lead generation.

• You will oversee the tracking and analysis of your activities' performance, enabling you to derive data-driven optimizations and continuously enhance our KPIs.

• You will collaborate closely with our sales team to transform leads into qualified opportunities.

• You will utilize HubSpot as the primary tool for campaign planning, automation, and performance evaluation.

• You will strategically implement AI to streamline processes and enhance the quality of your marketing initiatives.

⛳️ Requirements

• You possess several years of experience in B2B marketing within a digital landscape, ideally in an agency or tech/digital setting.

• You have a solid understanding of lead generation and how marketing funnels operate in B2B contexts.

• You approach tasks with a campaign and KPI mindset, favoring data-driven decision-making.

• You have experience in creating content across various channels, particularly LinkedIn, websites, and email.

• You are knowledgeable about performance marketing and have ideally managed campaigns using LinkedIn Campaign Manager.

• You have experience with HubSpot or a similar CRM and marketing automation platform.

• You understand how modern AI tools can be effectively utilized in day-to-day operations.

• You have a keen interest in digital products, trends, and business models, along with a solid understanding of our target audience.

• You work independently, are organized, and proactively contribute your own ideas.

• You possess strong communication skills and enjoy collaborating closely with teams such as Sales or Consulting.

• Your proficiency in German is at a native level.

🏝️ Benefits

• Engaging mobile app projects for renowned clients such as LOTTO Niedersachsen, POCO, Edeka, HiPP, and Bijou Brigitte.

• A knowledgeable team offering numerous opportunities for mutual learning, growth, and making an impact.

• PROFESSIONAL DEVELOPMENT IS A TOP PRIORITY HERE.

• Flat hierarchies and a welcoming, open working environment.

• Flexible working hours and optimal equipment for remote work.

• Work with cutting-edge technologies.

• Regular internal hackathons.

• Options for bike leasing and subsidies for gym memberships.

• Team events such as summer parties and Christmas celebrations.

• Pets are welcome.