Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• You will take charge of the campaign engine that transforms marketing activities into a robust pipeline.

• Strategize and implement integrated campaigns, including webinars, virtual events, guides, and thought leadership initiatives.

• Oversee and enhance funnel conversion at every step of the process.

• Collaborate with subject matter experts to bring thought leadership initiatives to fruition.

• Create and manage campaigns within HubSpot, including landing pages, forms, workflows, segmentation, and automation processes.

• Design and refine customer journeys from initial awareness to final opportunity.

• Maintain a centralized marketing calendar to ensure alignment among various initiatives.

• Provide reports on engagement, conversion, influenced pipeline, and revenue while delivering insights and recommendations to leadership.

⛳️ Requirements

• Significant experience in campaign management, demand generation, or marketing operations is essential.

• Proficiency in using HubSpot is mandatory.

• Proven history of executing multi-channel campaigns from conception through execution and optimization.

• Ability to analyze performance data and convert it into measurable improvements in conversion and pipeline.

• Excellent skills in project management and cross-functional collaboration.

• Strong writing skills with a focus on maintaining consistent messaging.

• Proficient in utilizing AI tools for daily tasks such as campaign design and copywriting, reporting, analysis, and enhancing automation.

• Experience in B2B SaaS or finance/ERP sectors is advantageous but not essential.

🏝️ Benefits

• Competitive salary.

• Options for remote work.

• Opportunities for experimentation.

• Genuine ownership of the pipeline.

• Professional development opportunities.