Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and implement go-to-market and demand generation strategies tailored to specific audiences and sales objectives.

• Create vertical-specific marketing strategies for key industries, encompassing target accounts, buyer personas, market trends, pain points, value propositions, and campaign themes.

• Collaborate with Sales and Product Management to convert industry requirements into distinct vertical messaging, positioning, proof points, and sales strategies.

• Generate industry-focused content and enabling materials, such as vertical landing pages, email sequences, one-pagers, talk tracks, pitch slides, webinar topics, and customer success stories.

• Leverage customer insights, win/loss analysis, competitive research, and campaign performance metrics to enhance vertical initiatives and increase relevance with target buyers.

• Transform product features into clear, value-oriented messaging that aids in buyer education and supports sales discussions.

• Produce high-quality content across primary channels, including websites and landing pages, email and nurture campaigns, one-pagers, presentations, sales enablement materials, and social media and paid advertisement copy.

• Independently design lightweight assets using Canva or similar design tools.

• Manage marketing deliverables from inception to launch, ensuring timely execution and alignment with stakeholders.

• Collaborate closely with sales and product teams to synchronize priorities, validate messaging, and assist with active opportunities.

• Utilize AI-powered tools to enhance efficiency in content creation, campaign execution, and performance assessment, while adhering to strong judgment and brand guidelines.

• Monitor campaign performance and apply insights to enhance future initiatives.

• Assist with webinars, virtual events, and outbound campaigns as required.

• Proactively communicate progress, risks, and next steps in a remote, cross-functional setting.

⛳️ Requirements

• Over 5 years of experience in a marketing role focused on revenue generation within the enterprise SaaS sector.

• Excellent writing abilities with the skill to distill complex ideas into simple language.

• Proven experience in executing campaigns within tightly controlled budgets.

• Comfortable managing multiple initiatives at the same time.

• Strong organizational and project management capabilities.

• Experience working closely with sales and product teams.

• Background in building or supporting vertical, industry, segment, or account-based marketing initiatives.

• Ability to quickly adapt to feedback and changing priorities.

🏝️ Benefits

• Our operational model has consistently supported remote work.

• A culture that fosters growth and opportunities.