Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead integrated marketing initiatives that enhance enrollment growth, engagement, and retention through web, email, social media, SEO, and digital content.

• Formulate and oversee marketing strategies for designated online schools.

• Supervise the development and optimization of content and messaging across owned platforms.

• Present performance reports utilizing data and dashboards, focusing on CTR, engagement, and conversion rates.

• Utilize data, technology, and AI tools to customize campaigns and amplify impact.

• Work collaboratively with creative teams, product managers, digital experts, school leadership, and external partners.

• Employ analytics and performance insights to assess and enhance campaigns and marketing touchpoints.

• Direct SEO and organic growth strategies for school websites and content ecosystems.

• Align marketing activities with regional and national stakeholders while sharing best practices.

• Encourage experimentation, testing, and performance analysis for ongoing improvement.

• Assist in new school openings and significant initiatives through cross-functional marketing efforts.

• Mentor and support specialists, coordinators, and potentially interns.

• Stay abreast of digital, AI, and education marketing trends to identify innovative opportunities.

• Provide insights, recommendations, and solutions to school leaders and stakeholders.

⛳️ Requirements

• 5–7 years of experience in marketing.

• A combination of education and experience may be considered for qualification.

• Capability to manage daily tasks and work autonomously.

• Exceptional organizational skills, attention to detail, and ability to meet deadlines.

• Strong written and verbal communication abilities.

• High standards for quality and accountability.

• Proficient in strategic thinking, analytical reasoning, and problem-solving.

• Excellent presentation skills with the ability to effectively utilize technology.

• Strong interpersonal skills and ability to collaborate well with others.

• Ability to work independently as well as in a team-oriented setting.

• Strong project management and organizational capabilities.

• Experience in establishing and achieving measurable marketing metrics.

• Ability to prioritize multiple tasks and drive results.

• Willingness to travel up to 10% of the time.

• Ability to pass a required background check.

• Product marketing experience is preferred.

• Experience or interest in K–12 education or edtech is desired.

• Previous collaboration experience with cross-functional remote teams is preferred.

• No certificates or licenses are required.

🏝️ Benefits

• Opportunity for renewal or transition into a full-time role based on performance.

• Health benefits available for eligible employees.

• Retirement contributions for qualifying employees.

• Paid time off for eligible employees.

• Reasonable accommodations for individuals with disabilities.