Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement integrated marketing initiatives aimed at enhancing brand visibility, generating leads, and fostering pipeline expansion.

• Strategize, develop, execute, and refine multi-channel campaigns across various platforms including web, email, social media, events, and sales enablement.

• Oversee external marketing agencies and vendors by managing priorities, deliverables, feedback, and timelines.

• Formulate and execute Steritech's organic social media approach, encompassing content planning, publishing, engagement, reporting, and optimization.

• Design and enhance email campaigns, lead nurturing workflows, audience segmentation, and marketing automation utilizing HubSpot Marketing Hub.

• Act as the primary administrator for HubSpot Marketing Hub.

• Organize and implement marketing support for trade shows, conferences, webinars, customer events, and field marketing efforts.

• Create marketing content and campaign materials for demand generation, sales enablement, events, digital marketing, and other projects.

• Track and assess performance using HubSpot, Google Analytics, and additional marketing platforms.

• Offer insights to enhance campaign effectiveness and business outcomes.

• Collaborate with Sales, Product, Client Experience, and other cross-functional teams.

• Assess marketing processes and propose improvements for efficiency.

• Investigate emerging marketing technologies, AI tools, and industry-leading practices.

⛳️ Requirements

• 5–7 years of progressive experience in B2B marketing with a proven track record of executing integrated marketing programs.

• Practical experience with HubSpot Marketing Hub, including email marketing, workflows, marketing automation, landing pages, forms, reporting, and segmentation.

• Proficient in developing and executing email marketing campaigns and lead nurturing initiatives.

• Experience in managing corporate social media channels and organic social media strategies.

• Background in planning and implementing integrated multi-channel marketing campaigns.

• Experience overseeing external marketing agencies and vendors.

• Familiarity with supporting trade shows, conferences, webinars, customer events, or field marketing activities.

• Proficient in utilizing Google Analytics and interpreting marketing performance data.

• Strong organizational and project management skills.

• Excellent verbal and written communication abilities.

• Experience in collaborative work across cross-functional teams.

• Familiarity with AI tools is preferred.

• High degree of ownership, accountability, and self-motivation.

• Capability to independently prioritize tasks and achieve results.

• Exceptional attention to detail.

• Ability to thrive in a fast-paced environment with shifting priorities.

• Strong analytical skills and capability for data-driven decision-making.

• Bachelor’s degree in Marketing or a related discipline is required.

• HubSpot Academy Certifications are preferred.

• No OPT or sponsorship is available.

🏝️ Benefits

• Benefits commence on Day 1 for full-time employees.

• Opportunities for both professional and personal growth.

• Various paths for career advancement.

• Access to training and development programs.

• Tuition reimbursement benefits for full-time staff.

• Comprehensive medical, dental, vision, disability, and life insurance coverage.

• 401(k) retirement plan with company-matching contributions.

• Paid vacation and sick days.

• Company-paid holidays and floating holidays.

• A company ethos focused on health, safety, and flexibility.

• Performance incentives may be provided.