Marketing Manager

This is a fully remote position, open to applicants in Florida, +1 more state.

📋 Description

• Oversee grassroots and local-market execution throughout the system, including community outreach, schools, clubs, events, and partnerships.

• Create and evaluate local marketing campaigns, grassroots initiatives, partnerships, and promotional strategies; assess their impact on leads, bookings, registrations, customer acquisition cost (CAC), and retention. Implement tracking systems to analyze local marketing effectiveness and report trends and recommendations to the Director.

• Transform successful local marketing initiatives into standardized playbooks for both corporate and franchise locations.

• Identify opportunities to enhance local campaigns, partnerships, and grassroots initiatives through paid digital marketing, collaborating with the Director and agency partners to develop complementary media strategies.

• Act as the primary daily marketing contact for franchisees.

• Provide hands-on support to franchisees for their incoming marketing and creative requests.

• Maintain marketing calendars and campaign timelines for franchise initiatives.

• Oversee the Soccer 5 franchise digital asset system, ensuring that creative assets are organized, easily searchable, and accessible to both corporate and franchise teams.

• Manage essential marketing tasks for franchisees, including SEO optimization, Google My Business updates, and organic social media page management.

• Conduct training sessions, create self-serve resources, identify templates, and share best practices with franchisees.

• Implement the direction provided by the Director; equip franchisees with ready-to-use local playbooks to ensure their marketing remains on-brand.

• Serve as the creative strategist for local and franchise content, maintaining high-quality creative output and ensuring that published materials represent the Soccer 5 brand consistently across all locations.

• Produce and customize localized creative within brand standards, while managing freelance designers, agencies, and vendors to ensure timely content delivery.

• Maintain content production schedules, ensuring localized content is generated as planned.

• Repurpose content across markets and ensure that every campaign launches with a complete set of creative assets.

⛳️ Requirements

• 4 to 7 years of marketing experience with a solid understanding of grassroots initiatives, community partnerships, organic social media, and local promotions.

• A proactive builder who develops repeatable systems and transforms innovative ideas into scalable playbooks.

• Strong creative judgment with experience in planning, adapting, and publishing high-quality content across digital platforms, including websites and organic social media, while ensuring brand consistency and local relevance.

• Comfortable measuring marketing performance, identifying opportunities, and making data-driven recommendations.

• Excels in a fast-paced, entrepreneurial environment and operates independently.

• Experience with franchises, multi-location consumer brands, or youth sports/membership businesses is highly advantageous.

• Spanish fluency is a plus, particularly for our South Florida markets and academy families.

• A passion for sports, fitness, or community-oriented brands is also beneficial.

🏝️ Benefits

• Health Care Plan (Medical, Dental & Vision)

• Paid Time Off (Vacation, Sick & Public Holidays)

• Work From Home