Marketing Manager

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Develop and test advertising creatives, identifying and scaling those that yield the best Cost Per Hire (CPH);

• Launch, optimize, and scale advertising campaigns on Meta Ads, initially collaborating with the User Acquisition Manager, and later independently;

• Analyze the performance results, draw conclusions, outline next steps, and present findings to stakeholders;

• Conversion Rate Optimization – create and test landing pages to enhance registration conversion in collaboration with designers and the development team;

• Initiate new teacher recruitment channels (TikTok) and contribute to building the employer brand for educators.

⛳️ Requirements

• 2–3+ years of experience in marketing: marketing manager, project/account manager in a performance agency, or a similar role with significant involvement in creatives and paid social;

• Experience working on projects with advertising budgets of $20k/month or more;

• Ability to create high-performing creatives for Meta and TikTok;

• Understanding of key marketing metrics and their interrelationships;

• Experience in Conversion Rate Optimization: tested hypotheses on landing pages and can explain why they succeeded or failed;

• Familiarity with the workings of Meta, Google, and TikTok, including their optimization logic and creative requirements;

🏝️ Benefits

• Medical insurance and a corporate doctor