Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of user and merchant acquisition objectives for Canada — establish targets, create campaigns, and achieve them.

• Foster active user growth through lifecycle marketing, re-engagement initiatives, and tailored communications.

• Design revenue-driven campaigns aimed at enhancing transaction volume, basket size, and merchant GMV.

• Identify and prioritize high-efficiency channels (paid, organic, partner, referral) and optimize expenditures based on CAC and ROI targets.

• Utilize AI tools to expedite content creation, campaign ideation, audience segmentation, and large-scale personalization.

• Leverage AI-driven insights to detect growth trends, enhance performance, and reveal actionable opportunities more swiftly.

• Collaborate with Sezzle retailers on co-marketing strategies to boost joint consumer acquisition and increase merchant revenue.

• Establish and maintain data analytics frameworks to monitor, evaluate, and report on acquisition, engagement, and revenue KPIs.

• Convert business objectives into customer personas, journeys, and digital experiences that drive conversions.

• Create clear documentation, timelines, and status updates to proactively inform stakeholders about progress.

⛳️ Requirements

• Over 5 years of progressive experience in marketing or a related field, demonstrating a proven ability to drive user acquisition and revenue growth.

• A Bachelor's Degree with a minimum GPA of 3.5.

• Strong data analytics capabilities — experience with tools like Redash, Tableau, Looker, or similar to turn data into actionable insights.

• Proven accountability for KPIs such as CAC, LTV, conversion rates, and active user metrics.

• Successful experience with app marketing channels including push notifications, email marketing, in-app banners, and affiliates.

• Proficiency in email marketing platforms (e.g., Braze, Active Campaign, or Stripo).

• A working knowledge of AI tools (e.g., ChatGPT, Claude) and their integration into marketing workflows (content, briefs, targeting).

• Ability to work collaboratively across functions as an individual contributor, engaging with all levels of management.

🏝️ Benefits

• Competitive salary

• Volunteer hours and sabbatical

• Life, LTD, medical, dental, and vision insurance

• Highly discounted LifeTime gym membership

• RRSP with employer match

• Collaborative and enjoyable co-workers

• The opportunity to join the fastest-growing FinTech alongside a team of motivated and driven individuals