This is a fully remote position, open to applicants in India.

• Implement and oversee comprehensive email marketing campaigns using HubSpot.

• Create, test, schedule, and launch marketing emails, nurture sequences, and automated workflows.

• Handle audience segmentation, personalization, suppression lists, and targeted campaigns.

• Perform A/B testing to enhance engagement and conversion rates of campaigns.

• Ensure timely and accurate delivery of all campaigns in accordance with brand standards.

• Manage daily HubSpot operations, including workflows, forms, lists, automation, and campaign setup.

• Monitor and resolve platform issues, automation failures, synchronization errors, and delivery challenges.

• Maintain data integrity and ensure CRM/database hygiene across systems.

• Collaborate with Salesforce and other integrated platforms to guarantee smooth marketing operations.

• Identify opportunities to enhance automation efficiency and scalability.

• Create and update campaign performance dashboards and reporting metrics.

• Analyze email marketing KPIs such as deliverability, open rates, CTR, conversion rates, and pipeline impact.

• Offer actionable insights and recommendations for optimization based on campaign performance.

• Assist leadership with regular reporting and analysis of marketing performance.

• Work closely with content, creative, digital, analytics, and sales teams to effectively execute campaigns.

• Manage campaign timelines, approvals, testing, and communication with stakeholders.

• Contribute to broader marketing initiatives and process improvements.

• A minimum of 5 years' experience in marketing operations and managing marketing automation tools.

• 3-5 years of direct experience managing HubSpot, specifically in email marketing and automation.

• Solid experience in developing workflows, nurture journeys, segmentation strategies, and automated campaigns.

• Proven capability to handle multiple campaigns and meet deadlines in a dynamic environment.

• Strong analytical skills with a background in campaign reporting and performance enhancement.

• Exceptional attention to detail and robust QA/testing abilities.

• Familiarity with CRM systems and integrations, preferably Salesforce.

• Knowledge of email deliverability best practices and marketing operations workflows.

• Excellent communication and stakeholder management skills.

• Experience with Google Ads, LinkedIn Ads, Google Analytics, and Google Tag Manager (GTM) is advantageous.

• Exposure to B2B marketing environments and lead generation programs is preferred.

• * Medical Benefits

• * Remote work

Marketing Manager

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