Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Create and execute detailed marketing plans and go-to-market strategies for product launches.

• Develop scientifically accurate and engaging marketing materials, such as white papers, blogs, webinars, and videos.

• Manage multi-channel marketing campaigns, which include digital marketing, content creation, events, and public relations.

• Set key performance indicators (KPIs) and leverage analytics tools to assess the effectiveness of marketing initiatives.

• Employ digital tools (SEO, SEM, email marketing, social media) to effectively promote products and engage with target audiences.

• Coordinate events, maintaining the events calendar and ensuring participation in trade shows and conferences.

• Maintain consistent brand messaging and positioning across all marketing channels and materials.

• Collaborate with Product Management to ensure that product marketing messaging aligns with insights from competitor analyses and unmet customer needs.

⛳️ Requirements

• Bachelor's degree in Marketing, Life Sciences, Biotechnology, Business, or a related field; an advanced degree is advantageous.

• A minimum of 3 years of experience in B2B marketing, ideally within biotechnology, life sciences, or a similar technical domain.

• Demonstrated experience in developing and implementing go-to-market strategies and product launches.

• Capability to produce compelling scientific and technical marketing content tailored for diverse audiences.

• Experience in managing integrated marketing campaigns across digital platforms, content, events, and public relations.

• Strong analytical abilities with a background in utilizing marketing metrics and data to enhance performance and report outcomes.

• Proven experience working collaboratively across functions with Product Management, Sales, and Technical teams to create product messaging and sales enablement materials.

• Exceptional project management, communication, and organizational skills, with the ability to handle multiple priorities in a fast-paced setting.

• Proficient English communication skills are essential; native-level proficiency is preferred.

🏝️ Benefits

• Opportunities for professional development through company-sponsored training and workshops.

• Join a motivated and collaborative team that engages in team-building activities.

• Work in a multicultural environment with colleagues from over 25 different nationalities.

• A defined career path with opportunities for advancement.