Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• You will take charge of the marketing process from start to finish: strategy, team management, budget oversight, and results reporting directly to the founder.

• You will lead a diverse team consisting of media buyers, SEO experts, creatives, copywriters, and others.

• Establish high standards across all channels, hold team members accountable, and enhance performance through the team you develop.

• This role focuses on performance marketing, requiring a strong data-driven approach.

• Every decision you make — regarding budget allocation, channel selection, creative direction, and team performance — must be supported by data.

• You should be adept at using dashboards, have a firm grasp of your metrics, and be capable of identifying issues based solely on the data.

• Your team will rely on you to make informed decisions when challenges arise or when budget reallocations are necessary.

• Ensure close collaboration with sales to guarantee that marketing is effectively generating a real pipeline.

⛳️ Requirements

• A minimum of 4 years of experience managing full-time marketing professionals across various disciplines (not solely freelancers or agencies, and not limited to one channel). This experience should reflect sustained ownership in a single role rather than a series of brief positions or consulting roles.

• Extensive performance marketing experience: you have personally managed paid media P&L and understand the entire funnel process.

• Proficiency across the complete marketing spectrum: paid, SEO, content, lifecycle, and creative; sufficient to set direction, assess work, and mentor specialists in each area.

• Familiarity with Google Analytics (GA4) and the primary paid media platforms: Google Ads, Meta Ads Manager, and LinkedIn Ads.

• Ability to create reports, establish tracking, and extract insights independently, rather than relying on an analyst.

• Fluently interpret campaign data and diagnose issues across any channel based solely on metrics.

• Familiarity with B2B professional services or marketing with long sales cycles.

• Focus on pipeline, CAC, LTV, ROAS, and payback, rather than vanity metrics.

• Communicate directly: you provide clear feedback and do not shy away from difficult conversations.

• Excel in a fast-paced, high-accountability environment where standards are elevated, and excuses are not tolerated.

🏝️ Benefits

• Fully remote position with a flexible work schedule.

• Competitive base salary.

• Annual performance bonus.

• Anniversary loyalty bonuses.

• Company-sponsored health insurance.

• Generous PTO that increases with tenure (up to 30 days per year).

• Birthday PTO day.

• 7 paid holidays in the U.S.

• 5 paid sick days per year.

• Bereavement leave.

• Additional unpaid personal leave available.

• Home office stipend for equipment and workspace improvements.

• Computer replacement stipend.

• Monthly internet allowance (increases with tenure).

• Opportunities for professional development and training programs.

• Education support for high performers.

• A collaborative and supportive team culture where members are genuinely invested in each other's success.

• A dynamic environment where your work is visible and has a significant impact.

• Clear advancement path: we promote from within and reward those who excel.