Marketing Manager

This is a fully remote position, open to applicants in Poland.

📋 Description

• Implement Portwest’s marketing strategy and plans for the Polish market, converting them into cohesive, well-executed campaigns, while also providing support to other markets in the region as necessary.

• Cultivate a comprehensive understanding of the market's competitive landscape, identifying key competitors and the most efficient channels for brand development and revenue enhancement with both new and existing customers.

• Paid Media – strategize, oversee, and enhance paid media campaigns across paid social, paid search, and programmatic platforms, managing budget allocation and reporting on ROI/ROAS to promote brand visibility, lead generation, and revenue growth in the Polish market, and occasionally in other Central & Eastern European markets.

• Email Marketing – design, create, and execute email marketing initiatives aimed at nurturing and converting both new and existing customers.

• Social Media – implement social media marketing strategies that bolster brand recognition and engagement within the market.

• Sponsorship – oversee sponsorship initiatives to maximize brand visibility and return on investment within the market.

• Distributor Co-Marketing – strategize and execute co-marketing efforts with distributors to broaden reach and stimulate demand.

• Trade Shows & Experiential – execute trade show activations and experiential marketing efforts that highlight the brand and generate leads.

• Events Support – assist with attendance and post-event activities for webinars, training sessions, and trade show participants, ensuring effective follow-up and conversion.

• KPI Reporting & Insight – provide KPI reporting and actionable insights, aiding in the shaping of commercial focus and ongoing optimization of marketing initiatives in collaboration with the market commercial team.

• Collaborate closely with the market commercial team and the HQ marketing team to ensure marketing efforts align with commercial objectives, revenue goals, and global brand strategy.

• Coordinate with designers, agencies, and other external service providers to ensure campaigns are delivered on schedule and within budget.

• Guarantee that all campaign activities adhere to brand guidelines and are on-brand.

• Perform additional duties as required to support the department's and company's goals.

⛳️ Requirements

• At least 5 years of marketing experience, preferably within the workwear, safety wear, PPE, industrial, or broader B2B manufacturing sectors.

• Proficiency in both Polish and English, written and spoken, is essential.

• Proven experience in managing paid media campaigns (paid social, paid search/Google Ads, programmatic), including budget oversight and performance enhancement.

• Extensive experience across the marketing spectrum, including email marketing, social media, sponsorship, and trade shows, is advantageous.

• Strong analytical skills, with the ability to work with KPI reporting and translate data into actionable insights.

• Confident in collaborating with commercial/sales teams, agencies, and other external service providers.

• Self-driven and capable of working independently in a fully remote, market-facing role, with a willingness to travel within Poland to engage with the local team, occasionally visiting other regional markets, and periodically traveling to Portwest HQ in Ireland.

🏝️ Benefits

• Flexible working hours

• Remote work opportunities