Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Execution of Portwest’s marketing strategy and plans specifically for the German market, transforming them into cohesive and successful campaigns.

• Developing a comprehensive understanding of the competitive landscape, identifying key competitors and the most effective channels for brand development and revenue enhancement among both new and existing customers.

• Strategizing, managing, and optimizing paid media campaigns across various platforms including paid social, paid search, and programmatic channels; accountable for budget management and ROI/ROAS reporting to boost brand visibility, lead generation, and revenue growth in the German market.

• Designing, creating, and executing email marketing campaigns aimed at nurturing and converting both new and existing customers.

• Implementing social media marketing strategies to enhance brand visibility and customer engagement.

• Coordinating and overseeing sponsorship activities to maximize brand exposure and market success.

• Developing and executing collaborative marketing initiatives with sales partners to broaden reach and stimulate demand.

• Planning and implementing trade show activations and experiential marketing efforts to promote the brand and generate qualified leads.

• Facilitating participation in webinars, training sessions, and trade fairs, as well as following up with participant contacts to ensure effective engagement and conversion.

• Generating KPI reports and providing actionable recommendations to support commercial strategies and the continuous improvement of marketing initiatives in close cooperation with the local sales team.

⛳️ Requirements

• At least 5 years of professional experience in marketing, preferably in workwear, protective clothing, personal protective equipment (PPE), industrial, or a comparable B2B manufacturing setting.

• Proficient in both German and English, with strong written and spoken skills being essential.

• Proven experience in managing paid media campaigns (paid social, paid search/Google Ads, programmatic advertising), including responsibility for budget management and performance enhancement.

• Extensive experience across various marketing disciplines, especially in email marketing, social media, sponsorship, and trade shows, is a plus.

• Strong analytical abilities alongside experience in KPI reporting and extracting actionable insights from data.

• Confident collaboration with sales teams, agencies, and other external service providers.

• High self-motivation and the capability to work independently in a fully remote, market-oriented role.

• Willingness to travel within Germany for collaboration with the local team and occasional trips to Portwest headquarters in Ireland.

🏝️ Benefits

• Permanent employment contract

• Full-time position