Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of and implement POMS’ comprehensive marketing strategy.

• Foster pipeline growth and assist in customer expansion initiatives.

• Create and manage account-based marketing (ABM) and email campaigns.

• Organize POMS’ participation at industry conferences.

• Oversee and enhance the POMS website along with its SEO strategy.

• Implement POMS’ social media strategy effectively.

• Create and maintain sales and marketing materials.

• Plan and execute a monthly series of customer webinars.

• Lead and coordinate POMS CON.

• Collaborate with Sales and Customer Success on expansion campaigns.

• Develop and refine key messaging, positioning, and value propositions.

• Monitor and report on campaign performance, pipeline contribution, ROI, and conversion metrics.

⛳️ Requirements

• 4–7+ years of experience in B2B marketing.

• Demonstrated ability to execute campaigns directly, rather than merely managing agencies or vendors.

• Familiarity with ABM, email marketing, and digital demand generation.

• Strong collaborative skills with Sales and Product teams.

• Analytical mindset with experience in tracking pipeline, attribution, and campaign performance.

• Exceptional written and verbal communication abilities.

• High sense of ownership and comfort working independently in a lean environment.

• Experience in marketing manufacturing, MES, ERP, or industrial software is preferred.

🏝️ Benefits

• Health insurance.

• Professional development opportunities.

• Flexible work arrangements.

• Paid time off.

• Remote work options.