Marketing Manager

This is a fully remote position, open to applicants in New York, +1 more state.

📋 Description

• Growth Strategy & Execution: Formulate and implement a comprehensive marketing strategy for the NFL and American sports, overseeing the lifecycle from the initial launch to the peak season.

• User Acquisition: Propel the expansion of paid, depositing users across all marketing channels, continuously refining the channel mix to achieve target metrics.

• Multi-Channel Management: Manage the coordinated performance of paid media, creator partnerships, community development, and referral channels to establish a unified growth engine.

• Partnerships & Creator Programs: Create and enhance the creator and influencer program, nurturing relationships that broaden brand visibility and encourage an engaged community.

• Budget Management: Oversee the complete marketing budget, leveraging data-driven insights to effectively allocate resources across various channels and optimize ROI.

• Brand & Community Building: Advocate for brand expansion and community involvement, executing retention strategies to transform first-time users into loyal, long-term supporters.

⛳️ Requirements

• Industry Experience: 3 to 5+ years of growth marketing experience specifically within the real-money or cash fantasy sports sector (e.g., Daily Fantasy Sports/DFS, sportsbooks, or similar real-money gaming offerings).

• Domain Knowledge: In-depth understanding of real-money user psychology, including deposit triggers, retention drivers, and the unique dynamics of cash-based gaming.

• Analytical Mindset: Strong commercial insight focused on user acquisition costs, unit economics, and performance data across all channels.

• Campaign Management: Demonstrated history of executing acquisition campaigns across various channels, with particular experience managing creator, influencer, or ambassador programs.

• Adaptability: A builder mentality that thrives in fast-paced, high-growth environments, adept at navigating ambiguity with agility and decisiveness.

• Cultural Alignment: A robust understanding of NFL and American sports culture.

• Preferred Qualifications

• - Previous experience launching or scaling a real-money or skill-gaming product.

• - Experience in building and expanding a brand community from its inception.

🏝️ Benefits

• Competitive salary and compensation package.

• High level of autonomy, scope, and ownership over a significant product launch.

• Opportunity to collaborate with a dynamic team in the rapidly evolving intersection of sports, gaming, and technology.

• Direct visibility of performance impact from day one.