Marketing Manager

This is a fully remote position, open to applicants in Spain.

📋 Description

• Develop and implement a comprehensive marketing strategy that aligns with business goals and product roadmaps, focusing on a portfolio that connects crypto and AI-driven financial services.

• Execute go-to-market (GTM) strategies for new features and product lines aimed at increasing adoption and engagement, including entirely new market categories.

• Create user segments informed by data insights and devise strategies for acquisition, activation, retention, and reactivation, utilizing AI tools to enhance personalization and large-scale targeting.

• Establish and manage a marketing calendar that includes product launches, seasonal promotions, and ongoing lifecycle flows.

• Oversee email and lifecycle marketing, from execution and automation setup to creative development, deliverability, and ongoing refinement.

• Work closely with stakeholders in Product, Sales, and Partnerships to design campaigns that fulfill business objectives and maximize impact.

• Evaluate performance across various channels, present insights, and suggest actionable steps based on data, demonstrating comfort with AI-driven analytics and attribution tools.

• Monitor competitor positioning and market trends, particularly in the realms of AI and crypto payments, to enhance messaging and uncover new opportunities.

⛳️ Requirements

• A minimum of 5 years of marketing experience in crypto, fintech, or AI-focused companies.

• Proven GTM experience expanding consumer products into new regions or languages.

• Track record of successfully building and scaling lifecycle programs, particularly in email and in-product messaging.

• Demonstrated capability in executing GTM strategies and coordinating with multiple stakeholders.

• Strong analytical skills with a comfort level in collaborating with product and data teams to extract insights.

• Proficiency in utilizing AI tools (LLMs, automation platforms, AI-driven analytics) as an integral part of your daily work, not merely theoretical knowledge.

• A proactive mindset with a hands-on approach and a genuine curiosity about the intersection of AI and payments.

• Nice to Have: Experience in marketing AI-driven products.

• Experience within the US market.

• Knowledge of social media platforms relevant to Web3, such as Telegram, X, Discord, etc.

🏝️ Benefits

• Competitive salary aligned with the market and performance-based bonuses.

• 22 days of annual leave plus an additional 6 company holidays, in addition to bank holidays.

• Comprehensive health insurance options.

• Support for maternity and paternity leave.

• Extensive benefits program.

• Flexible working hours and remote work opportunities.

• Modern office spaces and co-working facilities available in 6 countries.

• Provision of necessary working equipment.

• Opportunities for professional growth and training.

• Chance to influence the initiatives you are involved in.

• A diverse and welcoming team environment.

• An open-minded approach to new ideas.