Marketing Manager

This is a fully remote position, open to applicants in France.

📋 Description

• Take full responsibility for US CRM content from start to finish: You will create, produce, and deliver localized email, push, and in-app content throughout the entire customer journey (transactional, lifecycle, and promotional). Collaborating closely with the global CRM team, you will ensure that every message directed at US consumers feels native, culturally relevant, and is dispatched at the optimal time. You will leverage AI tools to enhance production efficiency without sacrificing clarity or brand voice.

• Deliver complete assets, not merely text: You will design and modify email visuals to align with the content you produce. This role encompasses more than writing; you will manage the entire email process, from crafting the message to designing the template.

• Lead segmentation and targeting efforts for US audiences: You will establish behavioral and transactional segmentation strategies to ensure the right users receive communications at the appropriate times. Collaborating with the central Content Factory and Operations teams, you will test, refine, and enhance performance.

• Adapt the US campaign calendar and merchandising: You will collaborate with the Campaign & Merchandising team to modify our campaign strategy to fit the US retail calendar (Memorial Day, Back to School, Black Friday, and other significant events). You will customize product highlights and merchandising logic to align with US shopping behaviors, creating a feel that is native rather than simply translated.

• Represent the voice of the US consumer within Joko: You will provide insightful and informed perspectives on American shopping habits and cultural subtleties back to the Marketing team, influencing not only your own initiatives but also shaping the team's overall approach to the market as we expand internationally.

⛳️ Requirements

• Experience: You possess 3 to 5 years of experience in consumer marketing, preferably within a high-growth tech or e-commerce setting, with a proven history of managing CRM content comprehensively.

• Fluency in the US market: You have considerable professional or personal experience in the US, understanding American consumer behaviors, retail cycles, and cultural nuances at a depth that mere translation cannot achieve.

• Mastery of content across various channels: You create and distribute content for email, push notifications, in-app messages, and web that resonates — not generic text, but messaging that engages and converts, tailored to the audience.

• Proficient in AI tools: You employ tools such as GPT, Claude, Gemini, and Perplexity daily to amplify content production while maintaining sharpness and brand integrity. You have strong insights into what works effectively.

• Analytical thinker: You interpret campaign data fluently and translate it into informed, strategic marketing decisions — beyond simple reporting.

• Familiarity with modern marketing tools: You are adept with CRM platforms like Customer.io or Braze, no-code site builders like Webflow, and design tools like Figma. You take initiative and do not wait for others to execute.

• Self-sufficient and organized: You are a proactive individual capable of managing multiple workstreams simultaneously without oversight. You excel in a dynamic, high-responsibility environment.

• Language proficiency: You are fluent in English, both written and spoken.

🏝️ Benefits

• Flexible remote options: If you reside in Paris, you have the choice to work from our office or your home without restrictions. If you live elsewhere, we can offer access to a coworking space along with a budget for it.

• Work from anywhere: Want to spend a month in Italy while working? You can work from most countries globally for up to 3 months each year.

• Competitive compensation package

• Equity for all employees, providing the opportunity to own a part of what you create

• Dedicated half-day each week for skill enhancement with AI by exploring new tools, iterating vigorously, and refining your capabilities

• Annual offsite retreats in stunning locations, plus a budget for team-building activities and monthly in-person meetups

• Contribution towards your ClassPass subscription

• 8 weeks of fully paid leave for the second parent

• …and much more, check the full list here!