Marketing Manager

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Develop and sustain processes for generating online reviews and managing reputation.

• Assess marketing expenditures based on metrics such as cost per lead, consultations, retained clients, and return on investment.

• Design and manage client-centric content for websites, email campaigns, workshops, and marketing strategies.

• Examine website traffic, search performance, and conversion data to uncover opportunities for growth.

• Maintain and enhance the company website to boost conversions and user interaction.

• Plan and implement campaigns aimed at attracting potential clients within the firm's primary service domains.

• Enhance the number of qualified consultations through targeted marketing strategies.

• Oversee and manage the entire marketing intake pipeline, ensuring marketing efforts lead to qualified consultations, client retention, and revenue enhancement.

• Compile monthly reports on marketing performance and client acquisition metrics.

• Assist in referral marketing initiatives and efforts to build relationships.

• Supervise or manage paid advertising campaigns across Google Ads, Local Service Ads, Meta advertising platforms, and other acquisition channels.

• Create and sustain lead nurturing campaigns for prospects, former clients, referral partners, and event participants.

• Implement local SEO strategies, including optimizing the Google Business Profile, content planning, and improving search visibility.

• Evaluate and enhance event performance based on metrics such as registrations, attendance, consultations, retained clients, and revenue generated.

• Build and manage workshop and webinar programs, including planning events, handling registrations, promotion, reminders, and follow-up campaigns.

• Collaborate with intake teams to ensure consistent follow-up, scheduling, and lead management processes.

• Track and analyze lead sources from initial engagement through consultation, client retention, and revenue generation.

• Maintain precise tracking and marketing attribution systems to facilitate informed business decisions.

• Monitor key performance indicators and suggest modifications based on campaign performance data.

⛳️ Requirements

• Over 3 years of experience in lead generation, client acquisition, growth marketing, or revenue-driven marketing.

• Demonstrated success in generating measurable leads, consultations, sales opportunities, retained clients, or revenue growth.

• Experience in managing digital marketing channels and reporting on business outcomes.

• Capability to analyze campaign performance and provide data-driven recommendations.

🏝️ Benefits

• Competitive salary.

• Paid Time Off.

• Bonuses.

• 100% remote/home-based position.

• Full-time, long-term career opportunities.

• Parental Leave.

• Professional development and training.

• Dedicated team support.

• Alignment with our clients' core values.