Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Drive enrollments for both B2B and B2C customer segments through effective and profitable investments across various channels.

• Create and implement detailed marketing strategies for B2C and B2B, encompassing paid media, organic, and social channels.

• Formulate B2B go-to-market strategies for product launches and releases.

• Oversee budgets, campaign performance, return on investment, and channel metrics.

• Lead the planning of media on a quarterly basis, manage budgets, and forecast leads and pipelines.

• Develop reporting capabilities and enhance brand positioning in collaboration with the marketing team.

• Innovate creative strategies and enhance marketing processes and tools.

• Plan and execute customer research and initiatives to gather customer insights.

• Broaden the media mix by introducing new vendors and exploring various platforms.

• Work in conjunction with sales, product, technology, and operations teams to boost enrollment volumes.

• Safeguard sensitive consumer data and adhere to privacy, data protection, and data loss prevention policies.

• Exhibit regular and predictable attendance while performing additional assigned tasks.

⛳️ Requirements

• A minimum of 4 years of experience in demand generation or customer acquisition within high-growth companies.

• Advanced proficiency in Google Ads, Bing, and Facebook Ads Manager.

• Skilled in Google Analytics, Data Studio, and Optimize.

• Demonstrated success in building audiences and deriving insights to inform decisions.

• Expertise in email service platforms like SendGrid, Marketo, and GetResponse.

• Outstanding quantitative and analytical problem-solving abilities.

• Capability to analyze data, mitigate noise, and make informed, data-driven decisions.

• Proficient in developing and implementing strategies to enhance app downloads and website traffic.

• Strong communication skills for effectively conveying insights and takeaways.

• Experience in B2C marketing, particularly in lead generation and conversion.

• Excellent project management skills with the ability to meet deadlines in a dynamic environment.

• Advanced problem-solving capabilities.

• A customer-centric approach.

• Proven strategic leadership skills.

• Strong collaboration skills across various functions.

• Ability to manage multiple tasks effectively.

• Flexibility to adapt to rapid and frequent changes.

• High level of organizational skills, attention to detail, and the ability to prioritize and manage time across competing deadlines.

• Competence in handling confidential consumer information while complying with relevant privacy and data protection laws.

• Regular and consistent attendance is essential.

🏝️ Benefits

• Paid vacation time.

• Paid volunteer leave.

• Health insurance options.

• Employer-matched 401(K) contributions.

• Opportunities for continuing education and training.

• Complimentary coffee.

• Relaxation spaces.

• Game rooms for leisure activities.

• Company-sponsored events.

• Comprehensive employee medical options at 100% coverage.

• 50% coverage for dental and vision for employees, with options for dependents.

• Paid time off.

• Life insurance coverage.

• $25,000 in company-paid life insurance.

• Short-term disability benefits.

• Long-term disability coverage.

• 401k program with employer match.

• Casual dress code environment.

• Opportunities to participate in ping-pong tournaments and pool games.

• 11 paid holidays throughout the year.