Marketing Manager

This is a fully remote position, open to applicants in Argentina, +4 more states.

📋 Description

• Strategic Planning: Serve as a key architect for the marketing strategy, offering strategic insights beyond mere task execution.

• Lead Generation & Nurturing: Recognize and engage the Ideal Customer Profile (ICP) within both the industrial equipment and manufacturing sectors.

• HubSpot Ownership: Take full responsibility for managing and optimizing HubSpot Marketing Pro to streamline workflows, monitor attribution, and oversee the lead lifecycle.

• Multi-Channel Execution: Enhance and manage the digital footprint across websites and social media channels to boost brand visibility.

• Sales Alignment: Leverage tools such as ZoomInfo and Claude to provide the sales team with high-quality intelligence and materials.

• Campaign Management: Develop and oversee integrated marketing campaigns aimed at converting long-cycle B2B prospects into loyal customers.

⛳️ Requirements

• Strategic Mindset: Demonstrated capability to create marketing plans from scratch and think critically about driving business growth.

• HubSpot Expertise: Extensive, hands-on experience in constructing and managing advanced workflows within HubSpot Marketing Pro.

• B2B Experience: Profound understanding of the B2B marketing landscape, particularly in engaging professional and industrial audiences.

• Digital Proficiency: Strong skills in website management and crafting professional social media strategies.

• Timezone & Availability: Availability to work within the Eastern Time Zone (EST) is required.

• Communication: Exceptional written and verbal communication skills.

• Nice-to-Haves

• **Industry Context:** Previous experience in capital equipment, heavy machinery, or the manufacturing industry.

• **Sales Cycle Knowledge:** Understanding of managing marketing efforts for long-cycle, high-value sales ($100k+).

• **Location:** While various locations are considered, candidates located in Colombia are highly preferred.

🏝️ Benefits

• 💰 Competitive salary

• 🌎 Fully remote work environment

• 🚀 Career growth opportunities across multiple portfolio companies

• 📈 Long-term stability in a 20+ year established business

• 🎯 Direct influence on company-wide strategic decisions

• 🛠️ Access to top-tier tools including HubSpot, ZoomInfo, and AI technology