Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with the Arena Product team to establish growth objectives and iterate quickly.

• Design and implement multiple experiments across 3-5 channels within the first 6 months, focusing on successful tests.

• Explore a range of tools and platforms that you believe will yield the most significant results, with the autonomy to define the marketing stack.

• Monitor and analyze participant acquisition and engagement metrics, pinpoint the leading traffic sources, and optimize these efforts to boost registrations and daily active users; report on this performance at both the challenge and platform levels.

• Take ownership of and enhance the existing Arena marketing partnerships while discovering opportunities to track, report, and present ROI on partnership impacts.

• Lead announcements for Arena Challenge and ongoing promotional campaigns while keeping primary growth KPIs in focus.

• Develop a distinctive consumer brand voice that aligns with Arena and complements the B2B persona.

• Carry the consumer brand voice into our community on Discord, encouraging continuous engagement through conversations, activations, and programming that keep users returning for new challenges.

• Convert community insights and discussions into engaging marketing content that resonates with user interests, enhances brand credibility, and drives deeper participation.

• Elevate the impact of community contributions by highlighting how user participation influences and fortifies AI security research.

• Manage per-challenge budgets in accordance with challenge type, performance goals, and lab partnership interactions to ensure effective resource allocation for maximizing participation and outcomes.

• Research, plan, and execute in-person hackathons and events aimed at expanding the user base, deepening brand engagement, and attracting top-tier specialists in the field.

• Assist Gray Swan in making AI safe for everyone.

⛳️ Requirements

• Demonstrated success in executing effective B2C marketing campaigns.

• Ability to conceptualize innovative marketing campaigns and see them through to fruition.

• Experience in managing influencer and affiliate marketing programs for specialized content creation.

• Strong organizational and communication abilities.

• Adaptability and curiosity necessary to remain effective in the rapidly evolving landscape of online marketing.

• Bonus Points If You Have:

• - Experience with marketing focused on developers, researchers, or security professionals.

• - A solid understanding of the AI, AI safety, or security ecosystem.

• - Experience in growing Discord communities and executing successful influencer campaigns.

• - Skills in conversion rate and ad campaign optimization.

🏝️ Benefits

• 401k with up to 4% matching.

• 28 days of annual leave (vacation + holidays).

• Health, dental, and vision coverage.

• Catered lunches (Pittsburgh office).

• Flexible work arrangements.

• Visa sponsorship available for exceptional candidates.