Marketing Manager

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Design and implement marketing strategies that attract qualified leads and align with the firm's growth goals.

• Organize and manage campaigns across various digital platforms.

• Evaluate campaign effectiveness and consistently seek areas for enhancement.

• Oversee campaign priorities, schedules, and marketing timelines.

• Direct and enhance paid advertising initiatives on Meta and Google Ads.

• Track budgets, campaign outcomes, and lead generation statistics.

• Assess results and suggest enhancements to optimize marketing efficiency and return on investment.

• Ensure campaigns are accurately launched and in line with business objectives.

• Implement email marketing initiatives that foster lead nurturing and client interaction.

• Keep CRM data organized to enhance communication and marketing efficiency.

• Assist with marketing automation efforts that enrich the client experience.

• Boost engagement through targeted communication approaches.

• Supervise the creation of marketing content for digital campaigns, websites, email communications, and social media platforms.

• Craft clear and persuasive marketing copy that reflects the firm’s brand and business goals.

• Maintain consistency across all marketing materials and messaging.

• Support initiatives that enhance the firm’s online visibility and reputation.

• Collaborate with external marketing vendors to ensure timely and high-quality project delivery.

• Monitor marketing success and compile reports with actionable insights.

• Track essential marketing metrics, including lead generation, conversion rates, and campaign performance.

• Propose process enhancements that boost operational efficiency and marketing outcomes.

⛳️ Requirements

• At least 3 years of practical experience in Marketing or Marketing Management.

• Demonstrated ability to develop and implement marketing strategies, beyond just content creation or social media management.

• Experience in managing digital marketing campaigns across various channels.

• Practical knowledge of paid advertising on Meta and/or Google Ads.

• Familiarity with email marketing, CRM management, and lead nurturing processes.

• Strong grasp of lead generation, marketing funnels, and customer acquisition techniques.

• Experience in coordinating and managing external marketing vendors.

• Exceptional written and verbal communication abilities.

• Advanced English proficiency (C1) is required.

• Strong analytical, organizational, and project management capabilities.

• Ability to work independently while juggling multiple priorities.

• Availability to work during U.S. Eastern Time (EST) business hours.

🏝️ Benefits

• Fully remote work opportunity.

• Competitive monthly salary in USD.

• High-impact position with considerable ownership and autonomy.

• Collaborative team dedicated to operational excellence.

• Opportunities for long-term career growth within an expanding U.S. law firm.