Marketing Manager

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Strategize, initiate, and enhance comprehensive marketing campaigns that align with the company’s growth objectives, overseeing the process from initial concept to performance evaluation.

• Create engaging blog posts, articles, email campaigns, social media content, and lead magnets that attract organic traffic and establish CRAFTSMAN+ as a leader in ad tech and creative technology.

• Produce case studies, one-pagers, pitch materials, and campaign resources that facilitate deal closures and generate new leads.

• Develop and manage end-to-end nurture sequences, including copywriting, audience segmentation, scheduling, and performance analysis.

• Oversee the company website, ensuring content updates, SEO enhancements, and brand consistency are maintained.

• Monitor, analyze, and report on campaign effectiveness, identifying insights, uncovering opportunities, and advising on strategies to enhance performance or eliminate inefficiencies.

⛳️ Requirements

• 3-5 years of marketing experience, preferably within ad tech, martech, SaaS, or a similar digital ecosystem.

• Direct experience in content creation and campaign execution; this is not your first time at the rodeo!

• Proficiency with marketing tools and platforms, including analytics, email marketing, social media scheduling, and CRM software (e.g., HubSpot, HighLevel, Salesforce).

• A data-driven mindset — you comprehend the connection between marketing performance and revenue and can discuss metrics with confidence.

• Ability to thrive in a fast-paced, dynamic environment where priorities may change and the team is small.

• Demonstrated experience in technology and/or SaaS companies, with a solid understanding of how marketing contributes to product-led or sales-driven growth.

• Experience in shaping and defining marketing strategies and brand positioning, not just executing campaigns — you can weave messaging, audience, and market insights into a unified narrative.

🏝️ Benefits

• Competitive salary

• Unlimited PTO

• Budget for professional growth