Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create, edit, and publish blog and pillar content aligned with the SEO cluster strategy.

• Manage the publishing calendar by prioritizing and delivering the most impactful pieces first, ensuring consistent content flow.

• Write in Bellwood's brand voice, characterized by caring, commitment, and curiosity, across all content.

• Design supporting graphics for blog articles, social media distribution, and paid advertising using tools like Canva or Adobe Express, while ensuring brand consistency in color, typography, and layout.

• Take ownership of technical and on-page SEO elements, including title tags, meta descriptions, H1 structure, schema markup, sitemap coverage, and internal linking.

• Make modifications in WordPress, which includes creating landing pages, updating copy, adjusting CTAs, and editing design elements, following a staging and review process prior to going live.

• Develop and enhance key conversion pages, such as the project-start page and the diagnostic-audit landing page.

• Oversee business listings and local/GEO presence to enhance discoverability.

• Track organic performance and continuously optimize pages for search and conversion purposes.

• Manage paid advertising campaigns across platforms like Google, LinkedIn, Meta, and others within the allocated budget.

• Design, launch, and optimize campaigns aimed at Bellwood's ideal customer profiles.

• Monitor and report cost-per-click and cost-per-qualified-lead by channel, reallocating budget towards high-performing areas.

• Collaborate with the Head of Revenue for quarterly budget adjustments based on lead economics.

• Maintain reporting on marketing performance metrics.

• Present results in revenue terms, including qualified leads generated and influenced pipeline.

• Regularly identify and communicate what strategies are effective and which are not.

• Ensure marketing activities are integrated with the CRM and marketing automation platform (HubSpot) to maintain a clean lead flow.

• Assist in logistics and follow-up for conference and event presence, including lead capture.

• Implement brand-awareness initiatives at local events and on LinkedIn.

• Ensure Bellwood's external presence is consistent, professional, and aligned with messaging.

⛳️ Requirements

• 4–7 years of experience in B2B marketing execution, preferably within a technology or software-services context.

• Performance-marketing focus: your work is measured by leads generated, pipeline growth, and revenue impact.

• Versatile generalist: hands-on experience in content, SEO, paid media, and web execution.

• Practical SEO skills: you are capable of executing technical and on-page SEO or provide informed direction.

• Proficient in tools such as Google Ads, Google Analytics, Google Tag Manager, HubSpot, WordPress, and other marketing technologies; able to manage them independently from a marketing operations standpoint.

• Comfortable with making and managing changes on WordPress.

🏝️ Benefits

• Subsidized Medical, Dental, and Vision Insurance

• Open PTO

• Short/Long Term Disability

• 401k

• Profit Sharing

• Referral Bonuses

• Company Retreats