Marketing Manager

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Acquire an in-depth knowledge of LATAM markets, focusing on local examination systems, educational frameworks, and the distinctions between students and healthcare professionals.

• Tailor global messaging to fit local cultural and linguistic contexts, ensuring that the communication resonates with regional requirements and behaviors.

• Strategize and implement multichannel marketing campaigns across CRM, Paid Social, SEM, SEO, and organic social, utilizing relevant platforms (e.g., Meta, WhatsApp) in the region.

• Track and enhance campaign performance, leveraging data to facilitate ongoing improvements across acquisition, activation, and retention processes.

• Manage projects from inception to completion and collaborate across global teams, ensuring coordination and establishing scalable best practices throughout LATAM.

⛳️ Requirements

• Over 3 years of experience in digital marketing, ideally within the Latin American region.

• Strong grasp of multichannel marketing (CRM, Paid Social, SEM, SEO, Social Media), including the dynamics of region-specific channels (e.g., Meta, WhatsApp).

• Proven experience in crafting and executing marketing strategies, encompassing positioning, value propositions, and localized messaging.

• An analytical mindset capable of working with limited data to design and implement effective marketing initiatives.

• Ability to balance strategic and operational tasks, with a strong drive to achieve results in a fast-paced environment.

• A dependable business partner, consistently seeking solutions and improvements.

• Exceptional communication skills, able to convey information clearly to various stakeholders and facilitate alignment.

• Proficient communication skills in both Spanish and English; Portuguese language skills are a significant advantage.

🏝️ Benefits

• Opportunities for Learning & Development, including internal and external training sessions, workshops, hackathons, AI discussions, seminars, Blinkist access, and more.

• Flexibility to Work From Sunny Locations, with access to our offices in Cagliari and Cape Town, and the chance to visit our headquarters in Berlin during the summer.