Marketing Manager

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Create and implement annual marketing strategies that align with the company's growth objectives.

• Identify key target markets (industrial, HVAC, OEM, distribution) and customize messaging accordingly.

• Assist sales efforts by launching campaigns that generate qualified leads and specifications.

• Monitor and report on the performance of campaigns, ROI, and key performance indicators (KPIs).

• Oversee and regularly update the company websites for both FCS and VPC.

• Enhance SEO performance and search rankings for essential products and services.

• Optimize user experience, content, and conversion pathways.

• Collaborate with internal teams to ensure technical content remains accurate and current.

• Develop and manage eCommerce platforms for the Velocity Pump & Controls product lines.

• Create and maintain online catalogs (pumps, parts, lubrication, etc.).

• Integrate pricing, inventory, and customer experience tools.

• Identify opportunities to expand online sales channels and streamline purchasing processes.

• Produce brochures, case studies, product literature, and technical sell sheets.

• Develop content that showcases company capabilities (pump systems, heat transfer, filtration, controls, etc.).

• Ensure consistent branding across both companies.

• Support trade shows, presentations, and materials for customer engagement.

• Manage LinkedIn and other relevant platforms with a focus on B2B engagement.

• Create targeted advertising campaigns (Google Ads, LinkedIn Ads, etc.).

• Promote projects, case studies, and company milestones.

• Build brand recognition in key industries (automotive, steel, data centers, HVAC).

• Collaborate closely with sales teams to develop tools that facilitate closing business.

• Assist in preparing proposal presentation materials and customer-facing content.

• Help position FCS and VPC as engineering-focused solution providers.

• Support initiatives for the growth of OEM and distributor partnerships.

• Monitor website traffic, campaign effectiveness, and lead generation metrics.

• Provide ongoing reports and recommendations for enhancement.

• Utilize data to refine marketing approaches and enhance overall effectiveness.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related discipline.

• 3–7+ years of experience in marketing, ideally within industrial, manufacturing, or B2B sectors.

• Proficient in managing and updating websites (WordPress, Shopify, or similar platforms).

• Strong knowledge of digital marketing, SEO, and online advertising.

• Experience in developing or managing eCommerce platforms.

• Excellent communication and organizational abilities.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Comprehensive health and wellness benefits.

• Flexible work arrangements and a supportive work environment.