Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop marketing materials that educate, motivate, and encourage action, such as website content, landing pages, email marketing campaigns, social media posts, video ideas, and sales support documents.

• Assist in narrating the 160 Driving Academy story while fostering lead generation and enhancing brand recognition.

• Ensure consistency of brand messaging across all marketing platforms.

• Oversee video production initiatives from conception to launch, including projects for YouTube.

• Contribute to social media strategies through content planning, publishing, community interaction, and performance analysis.

• Maintain content calendars, track engagement metrics, and aid in expanding digital audiences.

• Strategize and implement integrated marketing campaigns that promote enrollment growth, brand visibility, lead generation, and target both B2C and B2B markets.

• Collaborate closely with the Chief Marketing Officer to align messaging and creative elements with organizational goals.

• Evaluate campaign outcomes and suggest ongoing enhancements.

• Oversee marketing projects from inception to completion.

• Coordinate efforts with internal teams and external partners.

• Manage project timelines, marketing schedules, and campaign outputs.

• Assist with website updates, landing page development, email marketing, organic social media efforts, and video dissemination.

• Identify avenues to enhance customer experience and marketing effectiveness.

• Leverage analytics and data to drive results while remaining updated on marketing trends, new tools, and best practices.

• Convey location-specific marketing goals and offer creative direction.

• Assist with branding efforts, including uniforms, location signage, branding for tractors and trailers, marketing activations, and events.

• Organize project implementation and ensure accountability for on-site execution.

⛳️ Requirements

• A minimum of 3 years of progressive experience in marketing.

• Proven experience in managing marketing campaigns, content creation, digital marketing, or project management.

• Strong written and verbal communication abilities.

• Experience in supporting integrated marketing initiatives across various channels.

• Excellent organizational and project management capabilities.

• Familiarity with marketing analytics and utilizing data to enhance campaign performance.

• Keen attention to detail and a strong commitment to quality standards.

• Experience in facilitating marketing events and brand activations.

• Knowledge of video content planning or production processes (Preferred).

• Proficient in managing social media content and engaging with audiences (including YouTube) (Preferred).

• Experience working with external vendors, agencies, or production partners (Preferred).

• Background in both B2B and B2C marketing (Preferred).

🏝️ Benefits

• Competitive salary

• Opportunities for personal and professional growth and development

• Collaborative and inclusive work environment

• Commitment to helping people build stable, well-paying careers