Marketing Lead – IT Solutions

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Create and implement a detailed marketing strategy that aligns with the company's growth objectives.

• Establish brand positioning, messaging, and initiatives for market entry.

• Discover new marketing channels, campaigns, and avenues for growth.

• Set KPIs to evaluate marketing performance and return on investment (ROI).

• Design and implement multi-channel campaigns aimed at generating qualified leads.

• Oversee email marketing, digital campaigns, and the distribution of content.

• Construct and optimize marketing funnels that align with sales goals.

• Monitor, analyze, and report on the performance of campaigns and conversion metrics.

• Collaborate with technology partners (such as Cisco, HPE Aruba, and cybersecurity vendors) on joint marketing initiatives.

• Develop and oversee co-marketing initiatives and programs driven by marketing development funds (MDF).

• Cultivate long-term marketing relationships and campaigns with partners.

• Ensure messaging and campaigns are aligned with vendor programs and incentives.

• Manage and enhance the company's social media presence across various platforms.

• Supervise updates to the website, SEO optimization, and content strategy.

• Create and manage diverse content including blogs, newsletters, case studies, and campaigns.

• Develop marketing materials such as presentations, graphics, and videos.

• Plan and execute webinars, virtual events, and in-person engagements.

• Organize participation in trade shows, conferences, and partner events.

• Formulate promotional event strategies and manage their execution.

• Assist with sales-driven events and on-demand campaigns.

• Collaborate closely with the sales team to ensure marketing efforts align with revenue targets.

• Support lead qualification, nurturing, and follow-up processes.

• Track and report on lead generation and contributions to the sales pipeline.

• Equip the sales team with marketing materials and insights from campaigns.

• Lead cross-departmental collaboration with internal teams and external partners.

• Manage multiple campaigns and priorities in a dynamic environment.

• Propel execution while maintaining a strategic perspective.

• Facilitate meetings with stakeholders, vendors, and partners.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).

• Over 5 years of experience in B2B marketing, preferably within technology or IT services.

• Extensive experience in digital marketing, campaign management, and lead generation.

• Proficient with marketing tools (e.g., Mailchimp, CRM systems, marketing automation platforms).

• Experience managing social media and digital content strategies.

• Excellent written and verbal communication skills.

• Ability to work independently in a remote setting.

• Preferred experience working with technology vendors and partner marketing programs.

• Familiarity with SLED (K–12, higher education, government) markets.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, etc.) and content creation tools.

• Knowledge of SEO, HTML, and website management.

• Experience supporting sales teams in a B2B environment.

🏝️ Benefits

• Competitive compensation package.

• Performance-based incentives.

• Fully remote work environment.

• Opportunities for advancement into senior leadership positions.