Marketing Lead

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take ownership of the complete marketing campaigns process—strategy, creative requests, execution, measurement, and refinement—to drive high-quality discovery calls for the Sales team.

• Manage a two-person team, collaborate with the Design department for social/video/reels/landing assets, and ensure thorough attribution and reporting through our in-house platform.

• Develop and oversee multi-channel campaigns (LinkedIn outreach and ads, email funnels and nurturing, landing pages, partnerships).

• Identify Ideal Customer Profiles (ICPs), offers, messaging frameworks, and test/experiment hypotheses.

• Initiate and supervise LinkedIn sequences and GoHighLevel automations.

• Keep organized UTMs, campaign taxonomy, and tracking systems.

• Guarantee smooth lead transitions into our internal app/CRM.

• Lead the creative brief process and establish SLAs with the Design team (social posts, reels, carousels, landing page components).

• Evaluate assets to ensure alignment with message-market fit, brand consistency, and compliance standards.

• Create comprehensive campaign proposals (objectives, target audience, offers, creative brief, budget).

• Generate regular performance reports with insights and actionable recommendations.

• Conduct A/B testing (hooks, offers, landing pages, sequences).

• Document insights and develop playbooks for ongoing enhancements.

• Collaborate closely with Operations, Sales, and Client Success to ensure proper transitions, data accuracy, and feedback mechanisms.

• Act as a communicator of successes, challenges, and insights.

⛳️ Requirements

• 3-6 years of experience in B2B / SaaS / performance marketing roles.

• Direct experience with managing LinkedIn outreach, email funnels, landing pages, and automation (GoHighLevel or similar tools).

• Proven success in executing multi-channel campaigns and understanding attribution.

• Strong capabilities in brief-writing, creative assessment, and campaign workflows.

• Analytical mindset with comfort in handling data, dashboards, and UTM tracking.

• Excellent communication skills in English and Filipino.

• Ability to work collaboratively across teams in a fast-paced environment.

• Nice to Have: Experience in Fintech/payments or SaaS; familiarity with compliance-sensitive marketing.

• Depth in landing-page experimentation and funnel analytics.

🏝️ Benefits

• Fully Work-from-Home Setup.

• Health & Security (HMO Coverage).

• Work-Life Balance & Leave Privileges.

• Additional Benefits: Saturdays & Sundays Off—reserved for rest and personal pursuits.

• PTO Conversion to Cash—flexibility for when you need it most.

• 13th Month Pay—an expression of gratitude for your hard work during the holiday season.