Marketing Lead

This is a fully remote position, open to applicants in Cyprus.

📋 Description

• Development and oversight of a comprehensive performance marketing strategy across various digital channels, including social media, content marketing, SEO/SEA, and email marketing.

• Planning, executing, and monitoring performance-driven online campaigns aimed at acquiring new customers, activating existing ones, and enhancing retention.

• Ongoing analysis of user behavior and campaign performance, with a particular emphasis on email marketing and split testing.

• Formulation of optimization strategies based on key performance indicators (KPIs) such as CPA, ROAS, CVR, and conversion rates.

• Planning and coordinating webinars and other online sales promotion initiatives.

• Enhancing our online presence and boosting customer engagement across various platforms.

• Development and refinement of our YouTube channels and implementation of podcast formats.

• Management of key performance channels, including Google Ads, social media advertising, and retargeting efforts.

• Supervision of tracking mechanisms for our on- and offline marketing activities, particularly for email marketing campaigns.

• Preparation of regular reports and presentation of results, accompanied by clear action-oriented recommendations.

• Analysis of market trends and viral topics for effective integration into our marketing strategy, with the support of our Data Scientist.

• Responsible management of the marketing budget, ensuring efficient allocation of resources.

• Establishment and leadership of the marketing department, as appropriate.

⛳️ Requirements

• A university degree and/or vocational training in marketing, media, communications, business administration, or a related field.

• Alternatively, over 3 years of relevant professional experience.

• Proven professional expertise in (performance) marketing with a focus on measurable outcomes.

• Successful execution of marketing campaigns with verifiable references.

• Strong knowledge of tools such as Google Analytics, Google Ads, and Facebook Ads Manager.

• Solid experience with email automation platforms, including Klick-Tipp, Mailchimp, GetResponse, or similar systems.

• Good foundational knowledge of social media and online marketing.

• Understanding of funnel concepts and the customer journey.

• Strong analytical abilities, numerical aptitude, and results-oriented mindset.

• Creativity in developing innovative growth strategies.

• Passion for marketing, media, and communications.

• Organizational skills and a structured approach to work.

• Ability to adhere to existing processes while further developing them.

• Quick learner, highly disciplined, and capable of working independently.

• Strong teamwork skills complemented by a confident demeanor.

• Excellent communication abilities and a meticulous attention to detail.

• Clear and error-free written communication in German; proficiency in English is a plus.

🏝️ Benefits

• Competitive salary and a permanent employment contract.

• Team events, a robust team culture, and corporate benefits.