Marketing Lead

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Develop and execute campaigns, optimize paid channels, create nurture workflows, and establish reporting metrics for pipeline and campaign performance.

• Articulate product positioning, messaging, and value propositions while aiding go-to-market strategies and creating sales enablement materials.

• Formulate content strategies, manage website and landing page text, and oversee communications for product launches and announcements.

• Create dashboards, monitor key performance indicators, conduct experiments, and provide data-driven recommendations.

• Assess marketing tools, manage integrations and workflows, and supervise budgets and vendor relationships.

⛳️ Requirements

• Over 8 years of experience in B2B SaaS, fintech, or enterprise software marketing, preferably within APAC and/or US markets.

• Proven experience in account-based marketing and implementing targeted marketing strategies for enterprise clients.

• Practical execution experience across various channels including email, paid media, content creation, landing pages, and campaign management.

• A versatile generalist approach with the capability to function across multiple marketing disciplines.

• A strong focus on growth marketing with an emphasis on pipeline and revenue impact rather than superficial metrics.

• Excellent analytical abilities, with experience utilizing dashboards, reports, and data for decision-making.

• Background in startup environments and experience in developing scalable processes.

• Familiarity with marketing to regulated industries such as banking, financial services, insurance, healthcare, or similar sectors.

🏝️ Benefits

• Flexible work arrangements

• Professional development