Marketing Lead

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and implement the go-to-market funnel strategy for primary target markets (LatAm & Southeast Asia) and additional markets that will be explored in the future.

• Create and manage the acquisition funnel from start to finish: digital paid media, affiliate programs, organic growth, and influencer partnerships.

• Establish KPIs & OKRs, oversee budgets, and present performance reports directly to the CEO.

• Identify and assess new market opportunities as we grow.

• Lead the current team of experienced members.

• Manage and assess external agencies, affiliate networks, and media partners.

• Supervise advertising content across paid media platforms (Meta, Google, TikTok, etc.), programmatic (context-sensitive), and other emerging channels relevant to our markets.

• Ensure accurate attribution and that spending decisions are based on real performance data.

• Direct retention strategies, including lifecycle campaigns, welcome flows, reactivation efforts, and VIP engagement.

⛳️ Requirements

• A minimum of 5 years of marketing experience, ideally within the iGaming or online gambling sectors.

• Demonstrated success in international markets, specifically in LatAm and/or Southeast Asia.

• Practical experience in operating within grey-market or lightly regulated environments.

• Proven ability to manage performance marketing budgets exceeding $100K monthly.

• Proficient in running advertising content across paid media platforms (Meta, Google, TikTok, etc.).

• Strong analytical skills capable of deriving decisions from data alongside instinctual insights.

• Comfortable working within a lean team, balancing strategic planning and execution in the same week.

🏝️ Benefits

• Flexible work arrangements.

• Professional development opportunities.