Marketing Lead – Americas

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Collaborate closely with the CMO, providing support on daily marketing initiatives and taking ownership of execution from start to finish.

• Strategically plan and distribute social media content across our various channels, aligning with the unique pace and culture of each platform (Twitter/X, LinkedIn, TikTok, YouTube, etc.).

• Lead go-to-market strategies for both AIVM and our consumer AI offerings: transform strategy into actionable, sequenced launch and growth plans, then execute them.

• Create innovative marketing strategies and campaign concepts that stand out in a competitive AI and crypto environment.

• Design and implement growth campaigns and strategies, overseeing everything from experiment design to measurement and iteration.

• Monitor market trends closely and identify the most relevant ones for the team, transforming cultural moments into content and campaign opportunities.

• Produce and direct short-form content: including launch videos, user-generated content (UGC), and platform-specific video for TikTok, Reels, YouTube Shorts, and X.

• Manage the complete go-to-market and growth strategy for our consumer AI products across both B2B and B2C sectors, from initial awareness to activation, retention, and referrals.

• Establish AI automation and AI-driven workflows that enhance the efficiency of the entire marketing team.

• Contribute to the broader marketing initiatives across SEO, PR, growth hacking, YouTube, and more.

⛳️ Requirements

• A versatile marketer with comprehensive expertise in various areas: go-to-market, growth, content, social media, SEO, and PR. While you don’t need to be the best in all, you should demonstrate capability across the board and possess sharp skills in several domains.

• A creative thinker who can generate ideas, campaigns, and hooks, with the ability to execute initiatives independently without needing direction.

• Proficiency in both Web3 and Web2 tech cultures. You understand crypto-native audiences and mainstream tech cultures, able to engage with both seamlessly.

• In-depth knowledge of platforms such as Twitter/X, LinkedIn, TikTok, and YouTube (including Shorts), with a keen understanding of what performs well on each.

• A solid understanding of current content formats and trends, including launch videos, UGC-style content, and short-form videos, along with insight into why they are effective.

• AI-savvy at the core. You utilize AI tools daily, know how to set up AI automations to enhance workflows, and are continually seeking tools that increase efficiency.

• A clear understanding of go-to-market strategies, ideally encompassing developer-led and self-serve funnels.

• Experience or a strong desire to scale consumer products, particularly in the AI sector, throughout the entire growth cycle for both B2B and B2C audiences.

• A proactive builder's mindset: you prefer to launch, learn, and adapt rather than waiting for perfection.

• Bonus Points

• You've played a key role in bringing a consumer AI product to market and facilitating its growth.

• Experience in the web3/crypto industry.

• Hands-on experience with growth hacking strategies, with documented experiments that you've conducted and scaled.

• Developed AI agents or automations that replaced manual marketing tasks.

• Proven track record in short-form video production, either through personal production or directing creators.

• Familiarity with the crypto/Web3 culture from a firsthand perspective.

• Knowledge of SEO and GEO/AI search visibility (being cited by LLMs and AI answer engines).

• Experience managing PR or earned media initiatives.

• A personal build-in-public presence or a dedicated audience of your own.

🏝️ Benefits

• Two fronts, one role. Contribute to scaling AIVM, the infrastructure company, and our consumer AI products across both B2B and B2C simultaneously. Few marketing positions offer this breadth.

• Direct access to the CMO. Work closely with them, learn rapidly, and have a significant impact on our market strategies.

• Timely and category-defining opportunities. The foundation for the agentic economy is being established now, with no clear winner yet.

• Genuine ownership. We hire individuals to bring their expertise, not to simply follow orders. You’ll have the freedom to lead.

• A global and sharp team. Collaborate with some of the leading experts in AI and crypto across over 25 countries.

• PTO: A flexible PTO policy built on trust and tenure, including holidays.

• Remote Work: The ability to work remotely from anywhere; results take precedence over location.

• A Schedule That Suits You: Work during your peak productivity times.

• Diverse Earning Potential: Multiple avenues to increase your earnings through IDO, whitelabel, and employee referrals.

• Comprehensive Access to Tools: We provide the software and services necessary for your success.

• Career Advancement Opportunities: We prioritize internal promotions and offer resources for your growth with us.

• Open Door Culture: No silos or egos, just a collaborative and supportive environment.

• Micromanagement-Free Environment: We hire people to impart knowledge, not to be managed.

• Network Expansion: Work alongside some of the brightest minds in the industry.