Marketing Innovation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement SOVRA's AI strategy for marketing.

• Identify potential enhancements to marketing efficacy through AI and agentic workflows.

• Assess new AI platforms and technologies on the market.

• Establish standards and governance frameworks for AI applications within marketing.

• Act as SOVRA's internal expert on marketing AI.

• Create, build, and oversee AI agents that facilitate content marketing, product marketing, research and intelligence, demand generation, and sales support.

• Drive experiments with innovative B2B and B2G marketing approaches, including short-form video, AI-generated video, interactive social content, executive thought leadership initiatives, and knowledge management.

• Collaborate closely with various departments across SOVRA, such as product management, sales, customer success, and executive leadership.

⛳️ Requirements

• Over 5 years of experience in B2G or B2B SaaS marketing, including content marketing, demand generation, marketing operations, or similar fields.

• At least 2 years of hands-on experience with generative AI tools and workflows.

• Proven track record of creating workflows using automation tools and platforms.

• Strong grasp of messaging, positioning, and strategies for launching products into the market.

• Exceptional writing, research, and analytical capabilities.

• Experience in managing intricate projects and initiatives that involve multiple teams.

• Practical experience with Claude, ChatGPT, and developing automated workflows in n8n and Zapier.

• Familiarity with LLM platforms and constructing workflows with multiple agents.

• Knowledge or experience with Gemini, Perplexity, NotebookLM, HubSpot, and Airtable.

• Background in GovTech, public procurement, enterprise SaaS, or highly regulated sectors.

• Understanding of competitive intelligence, market research, and strategic planning.

• Experience in designing workflow automation and knowledge management systems.

🏝️ Benefits

• We’re a growing, mission-driven company where smart, curious individuals unite to develop technology that benefits the public good.