Marketing Generalist

This is a fully remote position, open to applicants in United States.

📋 Description

• Demand generation is at the heart of this position.

• Collaborate with the Senior Director of Marketing to strategize and execute multi-channel campaigns, including email, paid search and social media, webinars, and account-based initiatives that create a qualified sales pipeline.

• Take ownership of marketing's contribution to the pipeline by partnering with the Senior Director of Marketing to achieve MQL and pipeline objectives, while reporting on conversion rates from initial contact to sales handoff.

• Track paid media expenditures in collaboration with agency partners across various channels, focusing on optimizing cost-per-lead and pipeline effectiveness.

• Develop and sustain lead nurturing, scoring, and lifecycle processes that transition contacts from initial interest to sales readiness.

• Lead the organic search strategy in conjunction with the Senior Director of Marketing, covering both traditional SEO and generative engine optimization (GEO) to ensure our content is referenced within AI answer engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews.

• Propel on-page, technical, and content SEO efforts, including establishing topical authority, structured data implementation, optimization, and maintaining site health.

• Create, launch, and evaluate your own campaigns using HubSpot, including workflows, landing pages, forms, segmentation, and reporting.

• Ensure clean attribution to effectively link marketing activities to pipeline and revenue outcomes.

• Engage in brand marketing and content initiatives, focusing on messaging, campaigns, and assets in collaboration with Product Marketing and Design.

• Contribute to developing a marketing voice that is relatable and straightforward, avoiding generic templates.

⛳️ Requirements

• 3-4+ years of experience in B2B SaaS marketing, demonstrating measurable demand generation results linked to pipeline performance (beyond mere activity).

• Proficient in HubSpot, with hands-on experience creating campaigns, workflows, and reporting.

• Practical SEO experience, coupled with a genuine interest and preliminary experience in GEO / AI-search visibility — we seek someone eager to engage in this rapidly evolving field.

• Ability to function as both a strategist and an executor; capable of planning a quarter while also delivering the work.

• Strong analytical skills: you understand the metrics that correlate marketing efforts to revenue and make data-informed decisions.

• Excellent writing and communication skills that are clear and direct.

🏝️ Benefits

• Employees have the option to work remotely.