Marketing Generalist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Develop and create content for both brands, which includes managing social media calendars, editing videos for a podcast and YouTube channel, and writing for Substack.

• Oversee daily social media activities for both brands — ensuring consistent posting, engaging with the community, and fostering channel growth.

• Assist in the digital marketing and promotion of a newly launched online course.

• Create marketing materials such as brochures, one-pagers, and presentations, especially those utilized in discussions with retail buyers.

• Offer proactive guidance on positioning, campaign strategies, and channel approaches — identifying areas for improvement and suggesting alternatives.

• Manage marketing workflows and documentation using a Monday CRM system.

• Communicate effectively, succinctly, and consistently in a fully remote environment that spans multiple time zones.

⛳️ Requirements

• Bilingual in English and Spanish, with proficiency in both written and spoken forms.

• Experience in marketing within consumer/CPG or wellness/health sectors.

• Mid-level expertise: sufficient hands-on experience to provide strategic advice, not suited for entry-level or executive positions.

• Proficient in video editing techniques.

• Demonstrated capability to work independently and remotely, requiring minimal supervision.

• Excellent written and verbal communication skills.

🏝️ Benefits

• Fully remote