Marketing Generalist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create and oversee the production of written materials, such as: Blog posts and articles, Case studies and success stories from clients, White papers and technical documentation, Press releases.

• Collaborate with subject matter experts to convert complex technical ideas into clear, organized content that resonates with utility and engineering audiences.

• Sustain a content pipeline that aligns with the priorities and campaigns of the company.

• Take charge of developing and maintaining product marketing materials, including: Product one-pagers, Brochures, and associated collateral.

• Lead the execution of marketing initiatives, including: Email campaigns and outbound nurture streams, Content distribution across various channels.

• Manage the planning and execution of events, including: User summits and client-facing gatherings, Industry engagement projects.

• Oversee logistics for conferences and events, including: Registration, agendas, materials, and on-site requirements.

⛳️ Requirements

• A Bachelor's degree.

• 3-5 years of marketing experience in a B2B enterprise software firm or experience as a marketer for highly technical products.

• Excellent writing capabilities, with the ability to simplify technical content for a general audience and adapt writing style to various content formats.

• Proficiency with modern tools: you utilize AI to expedite requirements, prototype ideas, and assess edge cases.

🏝️ Benefits

• Chance to be part of a rapidly expanding business and directly influence the marketing function.

• Fully remote work arrangement with offices located in Calgary and Toronto.

• Flexible working hours (Core hours from 10:00 AM to 3:00 PM).

• Autonomy in a diverse range of responsibilities, opportunities for advancement, and cross-disciplinary experiences.

• Stock options, allowing you to benefit from the value generated through your contributions to the organization.

• Opportunity to apply your skills, enhance your resume with significant milestones, and be part of something exceptional from the outset of a promising enterprise.

• An interactive and supportive remote workplace culture.

• Competitive compensation package.

• Paid time off and benefits.

• Health spending account.