Marketing Executive, HubSpot Experience

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Assume responsibility for the company's HubSpot platform, ensuring its optimal use as the primary sales and marketing engine.

• Design, oversee, and enhance CRM workflows, automations, sequences, lead nurturing campaigns, and customer journeys.

• Enhance contact segmentation, lifecycle stages, lead scoring, and campaign tracking.

• Discover underutilized HubSpot features and proactively suggest enhancements to improve efficiency and marketing effectiveness.

• Create reporting dashboards and deliver insights into campaign performance, pipeline activity, and marketing ROI.

• Promote the adoption of HubSpot best practices throughout the organization.

• Develop and execute structured follow-up campaigns for quotes, prospects, and existing customers.

• Construct automated nurturing workflows to boost quote conversion rates and minimize lost opportunities.

• Generate remarketing campaigns aimed at past leads and inactive prospects within the CRM.

• Enhance visibility into customer engagement through behavioral tracking, reporting, and campaign analytics.

• Collaborate closely with the sales team to strengthen lead management processes and maximize conversion opportunities.

• Plan, coordinate, and implement multi-channel marketing campaigns across email, social media, websites, and digital platforms.

• Create newsletters, email campaigns, landing pages, and promotional campaigns utilizing HubSpot.

• Transform existing marketing content into compelling campaigns across various channels.

• Oversee campaign execution from conception to reporting and optimization.

• Ensure campaigns are aligned with business objectives, customer personas, and target markets.

• Manage the company’s social media presence to boost brand awareness, credibility, and market visibility.

• Develop and refresh marketing materials including brochures, newsletters, presentations, and digital assets using Canva.

• Maintain consistent branding across all customer interactions and marketing materials.

• Coordinate content updates across websites, landing pages, and digital marketing channels.

• Collaborate with external suppliers as necessary to ensure marketing projects are completed efficiently.

• Assess existing marketing activities and proactively identify opportunities for business growth and increased market share.

• Propose new marketing initiatives, campaigns, and customer engagement strategies.

• Serve as a trusted marketing adviser by introducing new ideas, enhancements, and best practice recommendations.

• Stay updated with emerging marketing trends, HubSpot capabilities, and AI technologies that can enhance productivity and customer engagement.

• Identify opportunities to automate manual marketing processes through AI, APIs, and other marketing technologies.

• Monitor campaign performance, lead generation, and conversion metrics.

• Analyze marketing data to recognize trends and recommend improvements.

• Collaborate with leadership and the sales team to align marketing activities with business objectives.

• Operate with a high level of autonomy, taking charge of projects from planning through execution and delivery.

• Other role-specific responsibilities as they arise.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, Communications, or a related field is highly regarded.

• Demonstrated experience in managing and optimizing HubSpot CRM, including workflows, automation, sequences, reporting, segmentation, and campaign management.

• Strong grasp of CRM-driven marketing, lead nurturing, and marketing automation.

• Proven experience in planning and executing end-to-end marketing campaigns across multiple channels.

• Experience in producing email marketing campaigns, newsletters, landing pages, and digital marketing content.

• Proficient in Canva for creating and updating marketing collateral and branded assets.

• Solid understanding of customer journeys, sales funnels, and conversion optimization.

• Ability to analyze marketing performance and translate insights into measurable commercial outcomes.

• Highly proactive with the confidence to identify opportunities, recommend improvements, and drive initiatives independently.

• Excellent project management and organizational skills, capable of managing multiple priorities simultaneously.

• Strong written and verbal communication skills with meticulous attention to detail.

• Experience collaborating with sales teams within a B2B, services, or project-based business is highly advantageous.

• Familiarity with AI-assisted marketing.

🏝️ Benefits

• **Why Join Twoconnect?**

• We provide more than just a job — we offer a supportive and rewarding career experience. Here’s what you can expect from this opportunity:

• Work from home

• Monday–Friday: 7:00 AM – 4:00 PM PHT (*adjustments will be made for daylight saving time*)

• HMO with 2 free dependents and medical reimbursements

• Government-mandated benefits

• Opportunities to collaborate with leading companies in Australia and beyond

• Training programs for career development

• Engaging company outings, team activities, and wellness sessions

• Supportive, inclusive culture

• Dedicated managers focused on your growth and success

• Twoconnect connects highly skilled Filipino professionals with established companies in Australia, New Zealand, the United States, the United Kingdom, and Europe, providing direct access to global careers and long-term opportunities.

• We offer competitive pay and benefits, additional entitlements, and structured career development programs that make employment both financially rewarding and professionally sustainable.

• Our industry-leading retention rate demonstrates our commitment to a people-first culture that prioritizes stability, growth, and genuine care for every employee.

• Twoconnect is an equal opportunity employer. We value cultural diversity and foster an inclusive workplace where every employee is respected and supported as part of a growing global team.