Marketing Events Lead

This is a fully remote position, open to applicants in Connecticut, +3 more states.

📋 Description

• Oversee the Event Lead team in the planning, production, and operational execution of intricate, high-profile, market-facing events.

• Take charge of assigned events and portfolios from the initial intake or concept phase through to post-event assessment.

• Convert business objectives into event strategies, success metrics, scopes, roles, decision-making authorities, and detailed project plans.

• Provide coaching to the team, assign work, deploy resources, conduct quality reviews, offer feedback, and handle escalations.

• Act as a trusted consultant and escalation resource for senior leaders, event sponsors, cross-functional partners, accounts, and strategic initiatives.

• Develop operating procedures in collaboration with Marketing, Sales, Communications, Finance, Procurement, Technology, Legal, Risk, and other event-related functions.

• Oversee vendors, venues, budgets, forecasts, contracts, technology choices, risks, logistics, and the attendee experience.

• Manage pre-event preparations, live event execution, contingency strategies, issue resolution, and escalation processes.

• Ensure adherence to company policies and applicable legal, insurance, health and safety, data privacy, contractual, and risk management standards.

• Lead post-event assessments, evaluate outcomes, consolidate feedback, detect trends, and implement scalable process enhancements.

• Assist the Executive Operations and Events Leader with standards, service expectations, governance, reporting, resource planning, team development, and strategic projects.

⛳️ Requirements

• Progressive experience in corporate meeting and event planning, production, and logistics.

• A minimum of 7 years of relevant experience in meeting and event management, including complex programs or portfolios.

• Preferred bachelor's or associate degree in business, hospitality, marketing, communications, event management, or a related field; equivalent relevant experience will be considered.

• Proven track record in leading complex, high-profile events and managing multiple concurrent projects with substantial budgets, stakeholders, vendors, and dependencies.

• Strong capabilities in project, portfolio, budget, resource, risk, and vendor management.

• Ability to translate business objectives into event strategies, measurable success criteria, and actionable delivery plans.

• Excellent executive presence, facilitation, written communication, negotiation, and relationship management skills.

• Capability to influence decisions, resolve conflicts, manage ambiguity, and maintain composure in high-pressure environments.

• Experience in coaching colleagues, leading matrixed teams, reviewing work quality, and enhancing operational performance.

• Strong analytical skills for assessing event performance, identifying trends, and providing evidence-based recommendations.

• Advanced proficiency in Microsoft Word, Excel, and PowerPoint.

• Solid understanding of event management, registration, attendee engagement, virtual/hybrid, and audiovisual technologies.

• High level of discretion and ability to safeguard confidential business, client, participant, and financial information.

• Ability to cultivate respectful and productive relationships at all organizational levels and with external partners.

• Willingness to work flexible schedules, including extended hours during peak planning times and live events.

• Capability to travel as necessary for event execution, planning meetings, team development, and departmental activities.

• Knowledge of event industry trends, venue and vendor landscapes, contracting practices, and event risk management.

• Familiarity with registration platforms, mobile applications, virtual and hybrid platforms, attendee engagement tools, and event data/reporting solutions.

• Experience in developing templates, playbooks, service standards, metrics, or continuous improvement initiatives.

• Understanding of marketing and sales handoffs, event ROI, attendee data stewardship, accessibility, and sustainable event practices.

• Must verify identity and eligibility to work in the United States; Crowe does not sponsor work authorization.

🏝️ Benefits

• Genuine flexibility to balance work with personal life moments.

• Comprehensive total rewards package.

• Inclusive culture that celebrates diversity.

• Regular meetings with a Career Coach to support career aspirations and goals.

• Opportunities for career advancement and leadership roles.

• Accommodations and special assistance available for applicants who require it.