Marketing Director, Oncology

This is a fully remote position, open to applicants in United States.

📋 Description

• The Director of BLINCYTO life cycle management (LCM) Marketing will be crucial in implementing and supporting the US commercial strategy for patient impact extension (PIE) opportunities, including forthcoming line extensions for BLINCYTO.

• This individual will be an essential member of the brand team, tasked with converting global strategy into practical US plans while ensuring robust pre-launch readiness, early commercialization success, and inline execution for a key priority brand.

• Assist in the development and execution of the US launch and brand strategy, ensuring it aligns with global directions and meets US market requirements.

• Transform strategic objectives into actionable tactical plans throughout the pre-launch and early commercialization phases.

• Oversee crucial aspects of launch readiness, including milestone tracking, execution planning, and risk management.

• Contribute to scenario planning across regulatory, competitive, and access landscapes.

• Aid in refining the US brand strategy, positioning, and value proposition in collaboration with the Executive Director and Global team.

• Spearhead the development and localization of essential marketing materials and campaigns (for HCPs, patients, and payers), ensuring consistency, compliance, and effectiveness.

• Assist in crafting the brand narrative and messaging platform based on clinical data, customer insights, and competitive differentiation.

• Generate and analyze customer insights to inform strategies and tactics, including HCP perceptions, treatment dynamics, and barriers to adoption.

• Collaborate with Sales leadership to guarantee field readiness, including the creation of training materials, messaging, and tools.

• Ensure that all activities comply with legal and regulatory standards.

⛳️ Requirements

• Doctorate degree with 4 years of marketing experience OR

• Master’s degree with 7 years of marketing experience OR

• Bachelor’s degree with 9 years of marketing experience

• Over 5 years of progressive commercial experience in biopharma/biotech

• Experience in supporting a product launch or major indication expansion, ideally within oncology or specialty markets

• Familiarity with pre-launch planning, brand development, and early commercialization activities

• Capability to translate clinical data and scientific concepts into clear, differentiated messaging

• Strong analytical mindset with experience in leveraging insights and performance data to inform decisions

• Knowledge of the US healthcare ecosystem, including market access and reimbursement dynamics

• Proven success in working within a cross-functional, matrixed environment

• Excellent communication skills with the ability to influence without direct authority

• Comfort in navigating ambiguity and fast-paced environments

• Experience in oncology is preferred; expertise in prostate cancer is a plus.

• Familiarity with complex specialty markets, novel mechanisms such as CAR-T or BiTE therapies, or biomarker-driven therapies is beneficial.

🏝️ Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions

• Group medical, dental, and vision coverage

• Life and disability insurance

• Flexible spending accounts

• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan

• Stock-based long-term incentives

• Award-winning time-off plans

• Flexible work models where feasible.