Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement a holistic SEO strategy, encompassing technical SEO, on-page optimization, keyword research, and performance tracking.

• Take ownership of the company website, continually enhancing its content, landing pages, UX copy, and conversion rates.

• Spearhead the content marketing strategy across various formats including blogs, case studies, whitepapers, newsletters, and social media platforms to drive revenue.

• Develop and oversee the editorial calendar to ensure the consistent production of high-quality content that engages the target audience.

• Administer B2B email marketing campaigns, nurturing sequences, and newsletters aimed at prospects and existing clients to boost revenue.

• Monitor, analyze, and report on marketing KPIs, including organic traffic, engagement, rankings, and lead generation metrics.

• Investigate industry trends in SEO, HealthTech, digital transformation, and B2B marketing to enhance strategy and execution continuously.

⛳️ Requirements

• 5 - 6+ years of experience in digital marketing, with a strong emphasis on SEO and content strategy.

• Demonstrated success in driving organic growth, improving keyword rankings, increasing website traffic, and generating B2B leads.

• In-depth expertise in technical SEO and proficiency with modern SEO tools such as Ahrefs, SEMrush, and Google Search Console.

• Outstanding English writing and communication skills (C1 or higher).

• Experience managing websites through CMS platforms like WordPress and Webflow.

• Solid understanding of B2B marketing and content creation tailored for technical audiences.

• Familiarity with B2B email marketing platforms, including HubSpot and Mailchimp.

🏝️ Benefits

• Remote work

• PTOs

• Weekends Off

• Growth opportunities

• Schedule flexibility