Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish the strategic vision and direction for Good Roots’ marketing function; outline service offerings, standards, and the methods by which the team delivers value to clients.

• Manage, mentor, and cultivate the Marketing Consultant(s); set performance objectives, conduct evaluations, support professional development, and promote a culture of accountability and excellence.

• Continuously adapt the marketing service offerings in response to client requirements, industry trends, and team capacity; set and maintain quality standards for deliverables, brand initiatives, campaign execution, and client communication.

• Supervise all marketing projects; guarantee consistency, quality, and impact across every engagement, project, and initiative.

• Lead high-stakes strategic interactions with clients—diagnosing business challenges, framing marketing implications, designing roadmaps, and guiding executives and owners through critical decisions.

• Collaborate with Client Relations; scope new client engagements, agree on pricing and effort levels, design project plans, and oversee onboarding to ensure successful engagement setup.

• Recruit, hire, and onboard new marketing team members as the practice expands; forecast capacity and align team structure with client demand.

• Manage the budget for the marketing practice area; track utilization, profitability, and growth metrics, and report findings to firm leadership.

• Collaborate with Good Roots’ leadership and other practice area directors on shared clients, integrated service offerings, and overall firm strategy.

• Serve as the external representative of Good Roots as the voice of the marketing practice through conferences, partnerships, written content, and community engagement.

⛳️ Requirements

• Demonstrated senior-level proficiency in marketing and management: Principles, theory, and practical application across all essential competency areas—strategy, brand, content, digital, demand generation, and analytics.

• At least five years of progressive marketing experience, including a minimum of three years in a leadership or team management capacity.

• Technologically adept: Highly skilled in Google Suite, Zoom, Slack, and project management software.

• Extensive knowledge of marketing platforms across automation/CRM (HubSpot, Mailchimp), analytics, CMS, paid media, SEO, and design tools.

• Process Improvement: Create and maintain written procedures, training, and resources that capture the approach and processes for executing marketing services.

• Analytical: Unwaveringly committed to analyzing clients’ marketing data, determining appropriate actions collaboratively with team members, and educating clients on improved processes suitable for their understanding level.

• Project Management: Efficiently and decisively manage a diverse array of client projects, team needs, and competing priorities.

• Project Design: Adept at aligning services with clients’ needs and skills while facilitating their continuous improvement and empowerment.

• Consultative Strategist: Highly skilled at leading executive-level strategic discussions—framing business challenges through a marketing perspective, designing roadmaps, navigating uncertainty, and influencing decisions across complex client organizations.

• Management Functions: Proficient in all core management areas, including planning, organizing, staffing, accountability, and leadership.

• Emotionally Intelligent: Exemplary competencies in self-awareness, self-management, social awareness, and relationship management.

🏝️ Benefits

• Flexible scheduling; all work is remote.

• Health, Vision & Dental coverage.

• Paid Parental Leave (eligible after one year of full-time employment).

• 401k plan with company match.

• Life Insurance coverage.

• Paid personal time off, observance of paid federal holidays, and a paid winter break.

• Coverage for time and expenses related to professional development.

• Short Term Disability coverage.

• Monthly stipend for office expenses.

• Bi-annual performance-based bonuses.

• Employee ownership after 4,000 hours ...and more, apply to learn.