Marketing & Digital Automation Specialist, ActiveCampaign

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop, oversee, and enhance intricate customer relationship management (ActiveCampaign CRM) automations and workflows.

• Design and implement advanced email marketing initiatives, newsletters, and lead-nurturing sequences.

• Organize customer databases to provide tailored content and create automated customer journeys.

• Continuously assess and refine marketing funnels to boost overall customer engagement and conversion rates.

• Plan, initiate, and manage targeted paid advertising campaigns on Facebook and Instagram.

• Review daily campaign performance, modifying targeting and creative asset distribution to optimize return on investment (ROI).

• Evaluate key advertising metrics and proactively suggest data-driven enhancements to increase qualified lead generation.

• Assist in future digital marketing expansion projects across additional advertising platforms as required.

• Create high-quality, visually appealing digital assets using graphic design software.

• Edit top-notch short-form videos tailored for contemporary social media audiences.

• Schedule, publish, and oversee content dissemination across various social media channels.

• Craft persuasive, conversion-oriented marketing copy, captions, and promotional text.

• Ensure a consistent, premium brand voice and visual identity across all digital interactions.

• Generate detailed weekly marketing and lead generation reports for leadership evaluation.

• Monitor and assess marketing ecosystem performance against established key performance indicators (KPIs).

• Utilize advanced AI tools to enhance productivity, workflows, and content results.

• Collaborate closely with the Company Director to formulate long-term marketing strategies and operational implementation.

⛳️ Requirements

• System Expertise: Proven, hands-on experience in creating and managing automations within ActiveCampaign.

• Advertising Experience: Established history of overseeing paid social campaigns using Meta Ads Manager.

• Design & Media Skills: Strong graphic design abilities using Canva, along with demonstrated experience in video content editing via CapCut.

• Communication: Exceptional written and verbal English communication skills, with a flair for copywriting and storytelling.

• Strategy: Solid understanding of digital marketing funnels, customer journeys, and lead-generation structures.

• Execution: Outstanding organizational and time management skills, with a proactive approach and the capability to work independently.

• Preferred Skills (Nice to Have): Previous experience in driving marketing initiatives within the residential construction, architecture, luxury design, or real estate industries.

• Familiarity with Search Engine Optimization (SEO) practices and WordPress website management.

• Experience in setting up and optimizing Google Ads campaigns.

• Advanced proficiency in utilizing AI tools (e.g., ChatGPT) to enhance marketing output and operational efficiency.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and training.

• Flexible work hours and potential for remote work.

• Dynamic and inclusive work environment.