Marketing Data Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Demonstrated ability to enhance Keller Postman's marketing data integrity, lead tracking, and intake processes.

• Conduct audits, analyses, and reconciliations of lead and client records against digital marketing campaign data to ensure accuracy from ad click to signed client.

• Establish, maintain, and troubleshoot digital marketing campaigns (paid search, paid social, display) with direct, hands-on experience in configuring campaign tracking and conversion events.

• Oversee and monitor integrations between marketing platforms and the firm's data warehouse, ensuring timely and accurate flow of lead and spend data.

• Detect and resolve duplicate leads/matters or clients who do not fulfill requirements, and manage lead refunds or credits with advertising vendors promptly.

• Organize and facilitate meetings and communication with ad platform vendors and third parties for precise reconciliation of campaign and lead data.

• Identify the root causes of deficiencies in marketing or intake data and alert internal and external stakeholders to address process or integration issues collaboratively.

• Maintain a comprehensive and evolving understanding of lead sources as they pertain to marketing expenditure, campaign performance, finance, and platform integrations.

• Analyze large datasets to pinpoint problematic, deficient, or mismatched data based on the needs of marketing and attorneys.

• Collaborate with stakeholders to comprehend business needs and collect detailed functional requirements for process enhancements, data discrepancy resolutions, or efficiency improvements.

⛳️ Requirements

• A minimum of 1-2 years of experience in large-scale data auditing, preferably in a digital marketing or lead generation environment.

• Required direct experience in managing or auditing paid digital marketing campaigns (Meta, Google).

• A background in Marketing Analytics, Data Analytics, Legal, or Finance is preferred.

• A college degree is mandatory.

• Required firsthand experience in setting up, managing, and optimizing digital marketing campaigns.

• Necessary working knowledge of marketing platform-to-data warehouse integrations.

• Proficiency in Microsoft Excel and/or Sigma is essential.

• Ideal candidates should have experience with Salesforce and/or marketing analytics tools.

• Fluency in reading, writing, and speaking English is required.

🏝️ Benefits

• Discretionary bonus

• Benefits