Analyst, Marketing Mix Modeling

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Assist clients in enhancing their marketing and media planning using the Keen Platform’s Bayesian modeling software.

• Collaborate with Account Directors to implement account strategies for a designated group of clients.

• Acquire knowledge of Keen Platform features to aid clients in measuring marketing effectiveness and making investment choices.

• Provide guidance and training on data manipulation and management services.

• Aggregate, clean, and upload data to the Keen Platform.

• Facilitate data-source integration with client users.

• Perform model quality assessments, including evaluating statistical fit, tactic ROIs, data quality, and providing narrative support.

• Work with Senior Analysts to propose model adjustments that enhance model health and align with client narratives.

• Set up and execute optimized marketing plans that reflect account strategies and client planning objectives.

• Train client users on the Plans feature.

• Configure reporting features and create narrative and storytelling presentations.

• Download PowerPoint report exports and draft initial story outlines for Account Directors and clients.

• Participate in significant client meetings remotely, such as Top-to-Tops and Quarterly Business Reviews.

• Collaborate with clients to troubleshoot issues and refine models to meet business goals.

• Monitor model updates for expanding accounts and pinpoint optimization chances.

• Offer product development feedback for improvements to the platform.

⛳️ Requirements

• At least 2 years of experience in Marketing Analytics, SaaS Customer Success, and/or Data Cleansing & Management in either academic or professional settings.

• Strong passion for business software and a willingness to utilize it extensively.

• Proficient in Excel with a keen interest in organizing and analyzing data.

• Skilled in PowerPoint with the ability to create impactful presentation decks.

• High standards for delivering quality work.

• Self-motivated individual with an eagerness to learn new concepts.

• Willingness or ability to grasp Bayesian modeling.

• Must have a designated remote work office.

• Must be authorized to work in the United States.

• Keen is unable to provide visa sponsorship.

🏝️ Benefits

• Competitive compensation package.

• Monday–Thursday work schedule.

• Three-day weekend with Friday available for personal use.

• Fully remote work opportunity from anywhere within the United States.

• Periodic in-person collaboration events held in the United States.

• Potential for a fulfilling and rewarding career.

• Training provided on all features of the Keen Platform and Bayesian modeling.